Website Design Cost in the UK [2025 Updated]

The cost of website designing in the UK can be between £500 for a basic informational website and go up to £100,000 for complex and highly customized websites with a lot of functionalities. 

The cost of website design in the UK depends on various factors, such as the:

• Website Type: Simple brochure sites cost less than e-commerce or custom web applications.

• Design Complexity: Custom designs and advanced layouts require more time and resources.

• Functionality: Features like payment gateways, user accounts, and integrations increase costs.

• Content Volume: More pages and content require additional design and development effort.

• Platform: Using DIY platforms (e.g., Wix) is cheaper, while custom-coded sites are pricier.

• Experience of Designer: Freelancers are often cheaper, while agencies charge more for their expertise and diverse skillset.
  
   
• Hosting & Domain: Costs for purchasing and maintaining a domain and hosting plan vary.

• Maintenance & Support: Ongoing updates, troubleshooting, and support incur extra costs.

• Content Creation: Professional writing, images, or videos increase project expenses.

• Project Timeline: Faster delivery often involves additional charges.

To understand more about how these factors impact the website design cost in the UK, then read this article till the end. 

Here is a table showing the general website design cost in the UK:

The factors are as follows: 

The cost of website development in the UK can range from £500 to over £100,000+, depending on the website's type and complexity. 

Prices vary widely based on factors such as the design complexity, required features, and the level of customization. 

Simple websites, such as portfolios or informational sites, may only require a content management system (CMS) and basic design, and hence, they cost less. They can be typically built using pre-built templates. In contrast, complex websites like e-commerce platforms require elements like product databases, payment gateways, shipping management, inventory management, and much more.

Whereas a corporate website requires multiple language options, well-defined navigation, and integration with internal systems. The more advanced the features get, the more time, expertise, and resources are needed, which directly impacts the overall cost.

Below is a breakdown of typical website prices to give you a clearer understanding of what to expect based on your specific business needs:

The type of development team can impact the cost of website development in the UK.  Pricing is heavily influenced by factors including experience, location, and kind of working model (freelancers, in-house teams, or agencies). 

The cost of hiring a freelancer in the UK is around  £30 – £60 per hour or approx. £200 – £400 per day. At the same time, hiring a UK-based development agency can cost around £50 – £200 per hour or approx. £300 – £1000 per day. The cost of hiring an in-house team can cost about £30,000 per year (approximately 1,000 hours of work). 

Each alternative has its own set of advantages and disadvantages based on the type of project, timeframe, and investment you have for the project. Here is an overview of the pros and cons of each option.

Freelancers

Freelancers are independent professionals who are contracted to complete certain jobs. They are a cost-effective solution for small to medium-sized projects, providing flexibility and affordability. However, they may lack the capacity to manage complex or large-scale projects, necessitating close monitoring to assure quality and timely delivery.

In-House Team

In-house teams are full-time employees who focus on your company's development needs. This type of working model gives you complete control over the project and consistent communication. However, it can be costly due to salaries, training, and operational expenses, making it better suited for long-term, large-scale projects.

Web Development Agencies

Web development agencies such as Tenet provide comprehensive services such as design, development, and post-launch support. 

They are suitable for businesses that require complete and effective solutions. While they provide experience and resources, they are also the most expensive alternative, with less personalized communication than in-house teams.

Pros:

• Skilled teams deliver high-quality, professional websites with custom designs
• Offer comprehensive services including SEO, branding, and marketing
• Faster project completion with dedicated teams
• Provide ongoing maintenance and security updates

Cons:

• Higher costs compared to freelancers or DIY solutions
• Potential communication challenges with larger teams
• May be overkill for simple, small-budget projects

The location of your development team can have a considerable impact on the cost of website design. The difference in the pricing occurs due to the differences in labor rates, expertise, and operational expenses. 

Development teams located in cities with a higher cost of living charge higher than those located in areas with a low cost of living. Here is a table summarizing the cost of website development across the various cities in the UK:

That’s one of the reasons why we have some of our delivery teams in a tech-friendly and highly skilled force country like India, as that helps us deliver exceptional quality and better rates than most agencies in the UK. 

The cost of adding website features and functionality in design can range between £250 to £5,000+. That really depends on the feature. Website features and functionalities refer to the numerous components and capabilities that make a website user-friendly and intuitive. They help in improving the user experience, engagement, and operational efficiency. 

These components can have a considerable impact on the cost of website design in the UK, as more advanced features necessitate additional development, integration, and testing. Complex functionalities frequently necessitate specialized code and advanced knowledge, which can raise development time and expense.

Here is a list of some of the common features and functionality a website must have:

Each additional feature may raise development time, testing, and maintenance costs, which affects the entire website cost.

The average cost to design a website on modern web design tools like Figma ranges from £1,500 to £20,000+. The design and layout are key components that have a considerable impact on the overall cost of website design in the UK. 

A simple website with basic design features and a template layout is usually cheaper. 

However, if you need a customized design with a unique style matched to your brand's personality, the cost will rise owing to the additional efforts required. Some of the factors that can impact the cost of design and layout are as follows:

• Custom vs. Template Design: Custom designs require designing unique layouts, UI, images, and animations, which raises the cost owing to the designer's time and work. Template-based designs are less expensive because they are already created and only require customization. Custom website design costs between £2,000 and £20,000+, while template-based design costs between £500 and £2,500. 

• Branding Elements: Creating branding elements such as logos, color schemes, typefaces, and other visual elements increases the timeline of the design process. This is because these elements are designed to match the business’s strategy and personality. Branding can cost from £5,000–£30,000. 

• Visual Content: Using high-quality photographs, customer graphics, videos, and other media requires additional resources, such as purchasing stock images/videos or professional photography or video production, which raises the overall design cost. The cost of adding stock images or basic media to your website costs between £100 and £500, while if you go for custom photography and video for your website, it costs around £2,000 to £10,000.

• Number of Pages: The total cost of designing a website is also affected by the number of pages on the website. Each new page needs more design effort, content preparation, and testing, which raises the overall cost.  A basic site with 1-10 pages costs between £1,000 and £2,000, while a larger site with 150-200 pages costs between £10,000 and £20,000.

The cost of development and programming for a website in the UK is between £1,000 to £15,000. Development and programming are critical factors in deciding the price of a website. This is because a design is only good if it is actually usable, and development plays an important role in this. 

Simple websites with basic design can be created fast, generally using existing templates on popular Content Management Systems (CMS) like WordPress, lowering development expenses. However, if the website requires tailored coding or complicated back-end programming to offer special features or integrations, the cost will rise.

The programming language and frameworks used can also impact expenses. While some tools may be less expensive, others may necessitate more advanced development skills or particular certifications, raising development expenses.

Also, advanced testing and debugging processes where the developers must additionally consider issues like load speed, security measures, and adherence to various web standards, all of which cost additional development effort.

The average cost to add third-party integration to your website is about £500 - £3,500.  Third-party integration is the process of linking external software or services to your website in order to increase its functionality. This covers technologies such as payment gateways, CRM systems, social media, and analytics tools. 

These interfaces necessitate collaboration between developers and external APIs to ensure system compatibility and secure data flow. Hence, these integrations can considerably improve the user experience and operational efficiency. 

The complexity and number of integrations, as well as any custom work required for integration, can all lead to increased time and cost. Custom integrations can also require additional testing, debugging, and ongoing maintenance, increasing the development cost further.

Some of the most common third-party integrations that you can add to your website include the following: 

The cost of acquiring and maintaining a domain is determined by several factors. They are as follows: 

On the other hand, hosting is the service that keeps your website's files and makes them available online. The type of hosting you choose has a considerable impact on pricing, with storage space, server type, traffic capacity, and other services all influencing the price. 

Hosting expenses are recurring and vary depending on the size, traffic, and requirements of the website. It is an important factor to consider when budgeting for website development. Here is a table with the popular hosting company and their associated plans:

Content development and creation comprise creating text, photographs, videos, and other media to populate your website. The kind, quality, and volume of content have a considerable impact on prices. 

Here is the breakdown of the various aspects related to content creation and the associated costs:

SEO (Search Engine Optimisation) and marketing are critical for driving visitors to a website, driving product sales, generating more leads, and increasing its exposure in search results. These services include keyword research, meta-tag optimization, content marketing, and continuing analytics, all of which can have a major impact on website creation expenses. 

These prices vary depending on the size of your marketing initiatives and the competition in your industry. Here are some of the basic costs associated with them:

The cost of testing and quality assurance of a website makes upto 15% to 2% of the total development cost. The average cost is around  £3,000 - £7,000. 

Testing and Quality Assurance (QA) are the processes used to guarantee that a website works properly before launch. QA entails evaluating the website's performance, responsiveness, and security.

QA helps uncover faults or flaws and ensures that the final product fulfills user expectations and business needs. It is critical because it helps to avoid costly post-launch issues, enhances user experience, and protects the website from security flaws, resulting in seamless functioning and customer satisfaction.

The cost of testing based on its types are as follows:

This process needs time, tools, and experience, which increases the entire development cost.

The cost to maintain and support a website is between £500 to £3,000 per month. These services are essential after the website is launched. Continual maintenance ensures that the website functions properly. Regular updates, security patches, content revisions, and technical assistance are needed to ensure long-term functionality. 

Websites that require frequent changes or have increased traffic may require more extensive maintenance programs. These expenditures can have a considerable impact on the overall cost of website ownership. This is because these expenses are constant and vary based on the website's size and complexity.

Some of the factors that influence the maintenance and support cost of a website are as follows:

Some of the popular website designing pricing models in the UK are as follows:

How it Works

In a project-based pricing approach, the customer and designer agree on a flat fee for the full website design job. Prior to beginning work, the scope, deliverables, and deadline are all clearly established. This pricing strategy ensures that both parties agree on expectations and prices.

Best for

• Small to medium-sized websites with defined requirements.

• Businesses that require a one-time website design with a limited scope, such as portfolios, blogs, or small company sites.

Pros

• Predictable Costs: The complete cost is agreed upon upfront, eliminating surprises.

• Clear Deliverables: Both the client and the designer understand what is included in the project, which reduces confusion.

• Fixed Timeline: Helps ensure that the project is completed on time.

Cons

• Limited Flexibility: Changes to the scope or additional features can result in additional expenses.

• Scope Creep: If the client requests additional work beyond the original agreement, it can lead to higher costs.

Typical Cost: 

How it Works

In the hourly pricing model, the client is only charged for the amount of time the designer spends working on the project. To identify the total number of hours, the designer keeps account of the hours spent on design, development, revisions, and other associated work related to the project. The final cost is then calculated by multiplying the total number of hours by the hourly rate.

Best for

• Ideal for projects with uncertain or changing criteria.

• Businesses require continuing support, maintenance, or updates over time.

Pros

• Flexibility: Allows the clients to make changes while the project is ongoing without renegotiating the overall cost.

• Pay for Actual Work: You are only charged for the time spent on specific tasks.

• Ideal for Changing Projects: Suitable for continuous or long-term projects with an unknown scope.

Cons

• Unpredictable Costs: The total price can fluctuate depending on how long the process takes, making budgeting difficult.

• Undefined Timeline: Extensive modifications or delays due to an undefined scope of work,

Typical Cost: 

How it Works

Value-based pricing is a pricing method in which the cost of the design project is determined by the value perceived by the client rather than the time, materials, or effort required to create it. The designers examine the website's prospective ROI (return on investment) and price the project accordingly.

Best for

• Businesses seeking major development or revenue from their website.

• High-value projects that produce measurable results, such as improved revenue or lead generation.

Pros

• Focus on Results: Pricing reflects the effect and the value you are able to provide the business.

• Price Certainty:  Clients benefit from knowing the project's actual cost upfront, which eliminates concerns about underbilling or overbilling, increasing client's trust.

• Higher Return: By showcasing the potential ROI, you may justify premium pricing and increase revenue without increasing workload.

Cons

• High Initial Cost: When compared to other pricing methods, it is more expensive. 

• Uncertain ROI: Perceived value may not necessarily transfer into predictable outcomes.

Typical Cost: 

The cost is typically around 5 to 20% of the total annual revenue from the website (potential)

As highlighted above, website designing and development costs vary on the project scope. Factors such as the level of customization, the number of pages, the level of design (custom or basis), and others discussed above can influence the total cost.

The general formula to calculate the cost of website design and development is as follows:

Additionally, do you want to know the cost of website design in the UK accurately? Then, fill out this simple form, and our team will get back to you with a quotation in less than 24 hours. 

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Investing in website design and development can provide a high return on investment (ROI) once it starts to support the business objectives and drives growth. Here are 6 ways a well-designed website can deliver ROI:

Around 75% of visitors perceive well-designed websites as more trustworthy, which directly influences their decision to engage with your brand. Hence, a well-optimized website attracts more visitors and encourages them to visit it again. It also helps in better sales or lead generation, directly boosting revenue, especially for e-commerce businesses.

Did you know that 88% of web users leave a website after a poor website experience? Hence, having a user-friendly, easy-to-navigate website improves visitor happiness, reduces bounce rates, and increases time spent on the site. This results in better engagement and conversions.

An optimized design can improve the conversion rate by up to 400%. Hence, adding components such as clear calls-to-action, easy checkout, and responsiveness increases conversion rates. This encourages users to take the desired actions.

👉 Learn how much does conversion rate optimization services cost

Automating essential activities such as customer support, booking systems, and payment gateways can eliminate manual input. This helps save costs and increase efficiency.

As per research, consistent branding can boost the company’s revenue by 23%. Thus, a good website helps you do its branding. This helps in increasing credibility and trust, resulting in increased loyalty, referrals, and repeat business. 

A well-designed website boosts SEO, which allows you to integrate PPC campaigns. It also helps in promoting your social media channels, resulting in increased traffic and ROI toward digital marketing strategies. 

The ROI of website design and development goes beyond monetary gains. Thus, investing in website design yields an obvious return by promoting growth, efficiency, and brand trust in the long run. 

So, are you ready to start your website design and development project? Then, reach out to us.  You may wonder why. So, here is why! 

Tenet is a renowned UI/UX design and growth marketing company holding an experience of more than 7 years. Over this journey, we have successfully helped 300+ clients and completed 450+ projects. 

With a stellar record of 98% client satisfaction, our solutions have helped our client generate more than $1.54 billion in revenue & investments. Our solutions have impacted the lives of 20+ million people globally. Here is what our clients are saying about us  

Here is another one:

We provide more than 30 services, such as Brand Research, Brand Strategy, UX Research, UI UX Design, Website Development, Search Engine Optimization (SEO), Growth Marketing, and several more. 

Our clients choose us over our competitors because of our understanding of the industry and the ownership we bring to the table. We are definitely not the cheapest agency in the market, but we can vouch that we can help you reach your vision by making it our own.

All you need to bring is your idea and vision, and the rest of our team will work alongside you to get it to reality.  Still not sure? 

You can also see our portfolio to learn about our expertise. 

👉 Find our curated list of UI/UX Design Companies (UK)

It can take 2 weeks to 24 weeks to design a website in the UK. The duration of developing a simple website is about 2 to 4 weeks, while for enterprise-level websites, it can take up to 24 weeks. The duration can be significantly impacted by the project's complexity, client feedback, revisions, size, level of customization, functionality, and more.

Yes, hiring a professional web designer in the UK is worthwhile for businesses if you are looking for a high-quality, functional, and user-friendly website. Professional web designers know design, user experience (UX), and SEO. 

This results in a polished product website that meets the brand vision, mission, and business objectives, ultimately generating growth and conversions. We at Tenet provide end-to-end website development and designing services for more than 15 industries, with a proven client satisfaction rate of 98%; our designers are skilled and can help bring your vision to your dream. 

Yes, you can design your website to save costs. You can make use of website builders like Wix, Squarespace, or WordPress. These builders allow you to create a website with drag-and-drop functionality without any knowledge of coding.  

However, learning these tools takes time and effort, and you will need to learn how to use the platform. Also, the final output can lack the polish and functionality that a professional designer could deliver. It is ideal for basic websites or personal projects.

In the UK, the cost of website design ranges from £500 for a basic website to £100,000+ for more customized designs. If you are looking for a free quotation, then you can fill out the form shared above to get a free quotation from our experts in 24 hours. 

Tenet is the best company for web designing in the UK. With an experience of 7 years, we specialize in UI/UX design, web development, and growth marketing. With our personalized services, we have helped more than 350+ clients by providing a powerful UX experience and scalable solutions that promote business growth. Our solutions have helped them generate more than $1.54 billion. 

The cost of designing a website in the UK ranges from £500 for a basic website to £100,000+ for a customized design. Additionally, the cost of maintenance lies between £500 to £3,000 per month. The cost can vary based on the project's complexity, the size of the website, the level of customization, and more.