Shantanu Pandey is a UI/UX design, branding, and growth marketing expert. As the Founder & CEO of Tenet, he helps global brands create amazing digital experiences.
His expertise has been featured in Forbes, Entrepreneur, FastCompany, HubSpot, StarterStory and many more global publications.
He started as a freelancer, working with D2C brands across EMEA and North America. In 2019, he co-founded Tenet (formerly KodeGlobe) to improve design and marketing for businesses.
With 30+ specialized services and experience in 15+ industries, he drives brand growth, user experience, and digital success.
Even if you're not interested in any of these, no worries! Don't be shy - say hi! 😄👋🏼

How to Get More App Downloads in 2026 (+ Real Case Studies)
Find proven strategies we use to help apps go from a few installs to thousands of engaged users, without wasting resources on tactics that don't deliver.
How to Get More App Downloads in 2026 (+ Real Case Studies)Microsoft Launches AI Content Licensing Marketplace
Microsoft launched the Publisher Content Marketplace on 3 February 2026, a new platform for licensing content used by AI.
Microsoft Launches AI Content Licensing MarketplaceThe Reality of Design Awards No One Wants to Admit
Most design awards reward aesthetics over performance. Learn why award-winning websites often fail users, conversions, and long-term business growth.
The Reality of Design Awards No One Wants to AdmitScaling Too Early Is the Real Reason Most SaaS Products Collapse
Learn why scaling too early destroys SaaS startups, the warning signs to watch for, and how to build sustainable growth before expanding.
Scaling Too Early Is the Real Reason Most SaaS Products Collapse10 Best PPC Management Companies in the UK [2026]
Compare the top 10 UK PPC agencies in 2024. Find your ideal partner for PPC campaigns, based on services, pricing and expertise.
10 Best PPC Management Companies in the UK [2026]How Foldable Screens Change UI UX Design
Learn how foldable screens change UI UX design, user behavior, layouts, and interactions on modern foldable mobile devices.
How Foldable Screens Change UI UX DesignGamma AI Statistics: How Many People Use Gamma AI in 2026?
Explore the latest Gamma AI statistics, including users, revenue, traffic growth, enterprise adoption, and global usage trends in 2026.
Gamma AI Statistics: How Many People Use Gamma AI in 2026?PPC Management Pricing: How Much Does PPC Management Cost?
Discover 2025 PPC management costs, pricing models, and tips to choose the right PPC services for your budget and business goals.
PPC Management Pricing: How Much Does PPC Management Cost?10 Best AI SEO Agencies to Win in AI Overviews and LLMs
Discover the 10 best AI SEO agencies helping brands rank in AI Overviews, ChatGPT, and LLM platforms.
10 Best AI SEO Agencies to Win in AI Overviews and LLMsSaaS Pricing Page Design That Drives Decisions
In this guide, we break down what actually makes a SaaS pricing page work and how we design pricing pages that guide decisions.
SaaS Pricing Page Design That Drives DecisionsWonda AI: The First Conversational Content Creator
Discover how conversational AI is transforming content production from complex editing workflows to natural chat-based creation, delivering 99% cost reductions and enterprise-quality results in minutes.
Wonda AI: The First Conversational Content Creator8 Best Google Ads Agencies In Ajman (2026)
Discover the 8 best Google Ads agencies in Ajman offering ROI-driven PPC services to boost leads, sales, and business growth.
8 Best Google Ads Agencies In Ajman (2026)10 Best GEO agencies in Dubai To Hire in 2026
Discover the 10 best GEO agencies in Dubai for 2026. Compare top Generative Engine Optimization companies that help brands appear in AI search results.
10 Best GEO agencies in Dubai To Hire in 202635+ CRO Statistics: Conversion Rate Optimization Statistics
Discover 35+ actionable CRO statistics to boost your website's conversion rates. Learn industry benchmarks and proven optimization strategies.
35+ CRO Statistics: Conversion Rate Optimization StatisticsHow Much Does CRO Services Cost in 2026? CRO Pricing Guide
CRO services cost $1,500 to $31,000 per month, depending on factors like page volume, features, traffic, testing needs and platform complexity.
How Much Does CRO Services Cost in 2026? CRO Pricing Guide10 Best Google Ads Agencies in the UK to Hire From (2026)
Discover the 10 best Google Ads agencies in the UK offering expert PPC services, smart strategies, and strong ROI for all business sizes.
10 Best Google Ads Agencies in the UK to Hire From (2026)60+ Global AI Usage Statistics For 2026
In this listicle roundup, we break down the most important AI usage statistics you should know for 2026.
60+ Global AI Usage Statistics For 2026What to Include in Your Ecommerce Product Page? (New Study)
We studied 21 fast-growing eCommerce startups to find common design elements on their product pages. Here are the key highlights from the study.
What to Include in Your Ecommerce Product Page? (New Study)How to Launch a SaaS Product: SaaS Launch Marketing Plan
Learn how to launch your SaaS product with our 16-step action plan covering pre-launch, launch, and post-launch strategies.
How to Launch a SaaS Product: SaaS Launch Marketing PlanThe Micro Design Decisions That Reduce User Drop-offs By Up to 40%
Learn how small UX design decisions can reduce user drop-offs by up to 40%. Discover Tenet’s proven micro-design framework to boost user confidence.
The Micro Design Decisions That Reduce User Drop-offs By Up to 40%15 SaaS Marketing Strategies That Work in 2026
Learn proven SaaS marketing strategies: free tools, trials, referrals, SEO, video marketing, and more to boost awareness and increase conversions.
15 SaaS Marketing Strategies That Work in 20267 Enterprise Marketing Strategies For a Predictable Pipeline
Discover 6 enterprise marketing strategies that help move deals after the demo, build trust, and create predictable $100K+ pipeline growth.
7 Enterprise Marketing Strategies For a Predictable PipelineThe Link Building Flywheel: A Smart Way to Build Backlinks
In this guide, we are sharing how our SEO team at Tenet designs and scales link building flywheels that generate hundreds of editorial links every month.
The Link Building Flywheel: A Smart Way to Build BacklinksHow to Calculate Website ROI in 2026? Metrics & Strategies
In this guide, you’ll learn how to measure website ROI correctly and turn your website into a real growth driver.
How to Calculate Website ROI in 2026? Metrics & Strategies10 Best GEO Agencies in London to Hire in 2026
Discover the top GEO agencies in London helping brands improve visibility across ChatGPT, Google AI Overviews, Gemini, and Perplexity
10 Best GEO Agencies in London to Hire in 20267 Best PPC Management Agencies in Dubai to Hire in 2026
Discover the 7 best PPC services in Dubai to boost ROI, cut wasted ad spend, and drive high-quality leads with expert-managed campaigns.
7 Best PPC Management Agencies in Dubai to Hire in 2026How We Approach UX for Multi-Step Workflows Like Checkout
In this article, we will show you how we handle UX for complex, multi-step workflows and what makes them work in the real world.
How We Approach UX for Multi-Step Workflows Like CheckoutROI of SEO: How to Calculate ROI from Your SEO Efforts?
Calculate SEO ROI with proven formulas, real examples, and strategies to measure traffic, leads, conversions, and revenue growth.
ROI of SEO: How to Calculate ROI from Your SEO Efforts?10 Best Facebook Ads Agencies in the UK (Compared)
Explore the top UK Facebook ads agencies and learn how companies drive results with full-funnel strategies, custom targeting, & data-driven insights.
10 Best Facebook Ads Agencies in the UK (Compared)More SaaS Features Do Not Mean More Value For Users
Feature overload is hurting your SaaS growth. Learn 5 key mistakes and proven ways to simplify UX, reduce churn, and boost user adoption
More SaaS Features Do Not Mean More Value For Users7 Best AI SEO Agencies in London (Recommended)
Explore the 7 best AI SEO agencies in London offering GEO, LLM optimization, and generative search strategies to boost AI-driven visibility.
7 Best AI SEO Agencies in London (Recommended)⭐ 9 Best SEO Agencies to Hire in London (2026)
Find the best SEO agencies in London that drive leads, sales, and AI-ready visibility for lasting business growth.
⭐ 9 Best SEO Agencies to Hire in London (2026)Nano Banana Brings Real-Time Design Workflow to Gemini
Discover how Google’s Nano Banana in Gemini speeds up design workflows with fast, consistent, and real-time AI image editing.
Nano Banana Brings Real-Time Design Workflow to GeminiBroadcom Joins OpenAI’s Push Into Custom AI Chips
OpenAI partners with Broadcom to build custom AI chips, reducing Nvidia reliance and boosting efficiency for large-scale AI model training.
Broadcom Joins OpenAI’s Push Into Custom AI ChipsOpenAI Rolls Out Group Chat Feature for ChatGPT Users
OpenAI launches a new group chat feature in ChatGPT. Learn how teams can collaborate, share files, and work together in one shared space.
OpenAI Rolls Out Group Chat Feature for ChatGPT UsersCanva’s New Creative Operating System For Content Creation
Canva launches a new Creative Operating System that unifies design, AI, and collaboration for faster content creation.
Canva’s New Creative Operating System For Content CreationFind proven strategies we use to help apps go from a few installs to thousands of engaged users, without wasting resources on tactics that don't deliver.
Microsoft launched the Publisher Content Marketplace on 3 February 2026, a new platform for licensing content used by AI.
Most design awards reward aesthetics over performance. Learn why award-winning websites often fail users, conversions, and long-term business growth.
Learn why scaling too early destroys SaaS startups, the warning signs to watch for, and how to build sustainable growth before expanding.
Compare the top 10 UK PPC agencies in 2024. Find your ideal partner for PPC campaigns, based on services, pricing and expertise.
Learn how foldable screens change UI UX design, user behavior, layouts, and interactions on modern foldable mobile devices.
Explore the latest Gamma AI statistics, including users, revenue, traffic growth, enterprise adoption, and global usage trends in 2026.
Discover 2025 PPC management costs, pricing models, and tips to choose the right PPC services for your budget and business goals.
Our growth journey as a experience design company has bagged a few reputed accolades as well.