Brand Strategy Agency
Transform Online Brand Identity Through Strategic Design
Our Brand Strategy Services are designed to guide your brand through a transformative journey. With over 450 projects completed for more than 300 satisfied clients, we combine strategic insights with design expertise to ensure your brand not only stands out but also earns the trust of your audience for the long term.
Brand Strategy Challenges We Solve
Leading brands often face challenges in creating a cohesive and engaging identity that resonates with their target audience. At Tenet, we solve the challenge of inconsistent brand messaging by developing clear, unified strategies that align with your brand’s core values and vision. We help businesses bridge the gap between their digital and physical presence, ensuring a seamless brand experience. Another challenge we tackle is the difficulty in adapting to changing market trends. We help brands stay ahead by analyzing market insights and consumer behavior to create adaptable strategies. Whether it’s launching a new product, entering a new market, or rebranding, we ensure your brand evolves while maintaining authenticity and consistency.
Why Should Your Brand Invest in Branding Strategy?
A solid brand strategy is the difference between being an option and being the preference. Fact: 88% of consumers ONLY buy from brands they trust. Branding should be your top priority, and we have all the reasons for this.
01
Builds Brand Recognition
A strong brand strategy ensures that your brand becomes instantly recognizable. By maintaining consistency across all touchpoints, your brand stands out, making it easier for potential customers to identify and remember your business in a crowded marketplace.
02
People Trust Brands, Not Ads
Investing in a well-defined brand strategy builds trust with your audience. When your messaging, design, and values align, customers feel more confident in your brand. A trustworthy brand establishes credibility, making customers more likely to choose you over competitors.
03
Premium Brand = Premium Price
A strong brand strategy allows you to position your brand as a leader in your industry, enabling you to charge a premium price. When your brand resonates with customers on a deeper level, they are more willing to pay more for your products or services.
04
Customer Acquisition in Budget
A strong brand strategy significantly reduces customer acquisition costs. When your brand is well-established, potential customers are more likely to seek you out, reducing the need for heavy advertising spend. Word-of-mouth marketing and organic growth become powerful tools for attracting new business.
05
Attract and Retain Top Talent
A compelling brand attracts not only customers but also top-tier talent. When your business has a clear purpose and reputation, potential employees are drawn to your company’s values and vision. This makes it easier to recruit candidates who are aligned with your mission.
06
Expand Into New Markets
A solid brand strategy provides a foundation for expanding into new markets, whether geographically or through new product lines. With a clear identity and consistent messaging, you can effectively introduce your brand to unfamiliar audiences, build trust, and capture market share.
Our Ratings
What Does Our Branding Strategy Service Include?
At Tenet, we design strategies that make your brand impossible to ignore. Each deliverable is crafted to address specific challenges and elevate your brand's presence:
01
Market Research & Competitive Analysis
Our Market Research & Competitive Analysis service provides actionable insights into industry trends, consumer behavior, and competitor strategies. By leveraging data-driven analysis, we help brands make informed decisions, uncover new opportunities, and position themselves effectively in the market to stand out.
02
Brand Positioning & Architecture
We help clarify what your brand stands for, how it is perceived, and its competitive advantage. With a strategic approach, we create a brand structure that integrates products, services, or sub-brands into a unified, coherent identity, ensuring your brand is consistently presented across all touchpoints.
03
Mission, Vision, and Values Development
At Tenet, we help brands articulate their core mission, vision, and values. For IROS, an M42 company, we began by uncovering their essence through workshops, interviews, and audits. This process resulted in a rock-solid foundation that fueled their global expansion without losing their core.
04
Customer Personas & Brand Messaging
Through our Customer Personas & Brand Messaging service, we help brands define their ideal customers by creating detailed personas that reflect their needs, behaviors, and goals. We then craft messaging that resonates with your audience, ensuring your brand speaks directly to their interests.
05
Visual Identity Design
We create compelling, cohesive visual elements that reflect your brand’s essence, including logos, typography, color palettes, and imagery. Our team ensures that your brand is visually distinctive and consistent across all platforms, creating a memorable impression that leaves a lasting impact on your audience.
06
Brand Growth & Rebranding Strategies
Whether you’re evolving an existing brand or looking to expand, we will guide your brand through periods of change. We work closely with you to refine your brand’s positioning, develop growth strategies, and ensure that any rebranding efforts align with your core values.
Hire Brand Strategy Consultants in Any Industry and Business Type
At Tenet, we provide brand strategy consulting across a wide range of industries. With clients across 15 countries and 15 industries, we’ve powered 20+ million customer connections, helping businesses grow, evolve, and thrive.
Industries thriving with our brand strategy service include:
- Finance: Helping financial institutions build trust and communicate complex services clearly to their audience.
- Healthcare: Crafting brand strategies that focus on care, reliability, and patient-centric values.
- Technology: Positioning tech companies as innovative leaders by highlighting their cutting-edge solutions and expertise.
- eCommerce: Designing strategies that enhance user experience, increase conversion rates, and build loyal customer bases.
- Real Estate: Developing brand identities that resonate with buyers and investors, creating trust in real estate services.
- Education: Establishing brands in the education sector that communicate authority, trust, and a commitment to learning.
How Much Does Hiring a Brand Strategy Agency Cost?
The price of brilliance isn’t one-size-fits-all. A brand strategy service can range from $5,000 for a start-up refresh to $100,000+ for enterprise-level transformations.
But what impacts pricing?
- Industry: A tech disruptor needs more research and an innovative edge than a local bakery.
- Brand Recognition: Big names need refined brand messaging, while new players need everything from scratch.
- Scope: Logo tweak or complete brand identity overhaul? Your call.
- Market Competition: Crowded markets demand sharper brand positioning to stand out.
Custom solutions = premium results with noticeable ROI. At Tenet, brand growth starts with a value-driven strategy that does more than pay for itself.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
What our clients have to say about us
Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.
Danish Rahman
Marketing Officer, M42
We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.
Shruti Joshi
Senior Marketing Manager, Gartner
I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.
Derek O'Brien
Member of Parliament, Indian Govt.Ex Creative Head, Ogilvy
Impact Delivered
Why Top Global Companies Choose Tenet for Branding Strategy
Global brands, including Fortune 1000 companies like Gartner, Kawasaki, Mercedes, IROS, and G42 Healthcare, choose Tenet for our results-driven branding expertise. Here’s what sets us apart:
How to Get Started with Our Branding Strategy Services?
Building a powerful brand begins with strategy, not guesswork. At Tenet, our four-step process ensures your brand has a solid foundation and a roadmap for long-term success.
Get Started
FAQ’S
Common Questions
Engage with Our Leading Brand Strategy Specialists
Elevate your service with our exceptional Brand Strategy expertise. Reach out to our specialists to enhance your digital solutions today.
Get in touchFeatured Clients
Our clients trust us with their success. Explore a curation of featured clients that believe in our impact.
Explore other works
Digital Transformation, Website Development, & Digital Experience Management for G42 Healthcare, a leading healthcare giant in the UAE.
Product Development & Strategy for Strongr, a leading fitness startup in India.
Brand Strategy, Identity, and Website Transformation for IROS, a leading healthcare giant in the UAE.
Brand Strategy, Identity, Website Design, and GTM Enablement for ASDAV.
Product Development & Digital Transformation for AcePlus, India's leading soft skill education platform for young learners.
Product Development, Ecommerce Enablement and Digital Transformation for Angles, Kuwait's leading lifestyle store.
Got an idea on your mind?
We’d love to hear about your brand, your visions, current challenges, even if you’re not sure what your next step is.
Let’s talk
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