Rebranding Agency | Expert Rebranding Services

Expert-Led Rebranding for a Competitive Edge

Tenet is a leading rebranding agency with over 7 years of experience. We have built hundreds of brands and helped businesses worldwide redefine their identity and strategy. Our rebranding experts ensure a seamless transition, aligning your brand with market needs and future goals.

The Art & Strategy of Rebranding Your Business

Businesses assume rebranding is just about changing their logo or name. But it’s a deeper process that reshapes how a brand is perceived. It involves auditing the current issues, redefining messaging, visual identity, and customer experience. A successful rebrand aligns a business with market shifts, customer expectations, and long-term goals. Rebranding is even more complex for established brands. Customers already associate the brand with certain values and experiences, and changing that requires careful strategy and execution. Every detail, from brand story to design and communication, must be aligned to maintain trust while positioning the brand for future growth.

When Does Your Business Need Rebranding?

You can’t rebrand just for the sake of change. Rebranding is a strategic move that should be backed by clear reasons. Below are some major signs that indicate it’s time to consider rebranding.

Outdated Brand

Design trends and customer expectations evolve. If your brand looks outdated or no longer reflects your industry, a rebrand can refresh its identity. Modernizing your logo, colors, and messaging helps you stay relevant and appeal to your audience.

Your Business Has Grown or Changed

If your business has expanded, entered new markets, or shifted focus, your current brand may no longer fit. A rebrand helps align your identity with your new vision, ensuring consistency across all touchpoints and making a stronger impact in your industry.

Your Brand Doesn’t Stand Out

A crowded market makes differentiation crucial. If your brand blends in or lacks a unique identity, rebranding can set you apart. A fresh strategy, stronger positioning, and a compelling visual identity help attract and retain the right audience.

Evolving Audience

Customer preferences change over time. If your target audience has shifted or expects something different from your brand, a rebrand can bridge the gap. Updating your messaging, design, and experience ensures your brand stays relevant and engaging for your audience.

New Ownership or Acquisition

Mergers and acquisitions often require rebranding to unify identities. A refreshed brand helps align cultures, messaging, and market positioning. It ensures clarity for customers and strengthens the brand’s presence under the new structure. Like we rebranded IROS (an M42 company) after Mubadala Health joined hands with G42 Healthcare to create M42 Health.

Reputation Challenges

If your brand has faced negative perception or confusion, rebranding can help rebuild trust. A new identity, backed by clear communication and improved offerings, allows you to reshape how your business is perceived in the market.

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What services does our rebranding agency offer?

As a leading design agency, we have helped startups, SMBs, enterprises, and even Fortune 1000 companies redefine their brands. Below are our key rebranding offerings.

Brand Strategy & Positioning

We define your brand’s core identity, mission, and positioning to ensure it stands out. Our strategy aligns with market trends and customer expectations, helping you build a strong, competitive brand that resonates with your audience and drives long-term success.

Logo & Visual Identity Design

A powerful brand starts with a strong & attractive visual identity. We design logos, color palettes, typography, marketing collaterals, and other brand assets that reflect your values. Our goal is to create a distinctive and memorable brand image that connects with your target audience.

Brand Messaging & Voice

Your brand’s voice should be intentional, clear, consistent, and aligned with your brand’s personality. We craft messaging that communicates your value proposition effectively. From taglines to brand tone, we ensure your messaging resonates with your audience and strengthens your brand identity.

Website & Digital Branding

Your online presence is a major part of your brand identity. We create modern, user-friendly websites, mobile apps, and digital experiences that reflect your brand’s personality & vision. Our designs enhance credibility, improve trust & engagement, and ensure a seamless experience across all digital platforms.

Marketing & Brand Collateral

A rebrand isn’t complete without updated marketing materials. We design business cards, letterheads, signage, merchandise, brochures, pitch decks, social media assets, and much more. These materials ensure consistency across all touchpoints, helping you present a unified and professional brand image.

Rebranding Rollout & Implementation

A smooth transition is key to a successful rebrand. We provide a structured rollout plan, ensuring your new brand identity is introduced effectively. From internal alignment to external communication, we guide you through every step of the rebranding process.

Rebranding Solutions for Every Industry

We have worked with businesses across 15+ industries worldwide, helping them redefine their brand strategy & identity. Our rebranding strategies are tailored to each client & their industry-specific needs, ensuring their brand remains competitive and relevant.

Whether you need a complete transformation or a strategic refresh, we deliver results that align with you, your market, and your audience.

Industries We Serve:

Technology & SaaS – Modernizing tech and SaaS brands for a stronger market presence.
Finance & Fintech – Building trust-driven identities for financial institutions.
Healthcare & Wellness – Creating credible and healthcare-focused brand experiences.
Retail & eCommerce – Enhancing brand appeal to boost customer engagement and conversions.
Real Estate & Construction–Positioning brands for growth in competitive markets.
Education & eLearning – Rebranding institutions for digital learning and global expansion.
Hospitality & Travel – Crafting unique brand stories for a better trust, & guest experience
Media & Entertainment – Shaping media brands with fresh, engaging identities that connect with evolving audiences.
Automotive & Mobility – Rebranding automotive and mobility companies to reflect innovation, sustainability, and changing consumer preferences.

If you have unique ideas or specific rebranding needs, don’t hesitate to reach out. Our team is ready to craft a strategy that brings your vision to life.

How much does it cost to hire our rebranding agency?

The cost of rebranding depends on the scope of work and business size. On average, rebranding can range from $7,500 to $100,000+, depending on strategy, scale, scope, design, and implementation needs. Below are the key factors that influence pricing.

Factors Affecting Rebranding Costs:

Scope of Rebranding – A full rebrand costs more than a logo refresh.
Business Size & Industry – Larger brands and competitive industries require deeper research and strategy.
Brand Strategy & Positioning – In-depth research and strategy development impact costs.
Visual Identity & Assets – Designing logos, typography, and brand collateral affects pricing.
Website & Digital Presence – Website revamps and digital branding add to the cost.
Marketing & Rollout – The complexity of launching the new brand influences pricing.

Rebranding is a complex process that varies from brand to brand. Like people, no 2 brands are the same. The actual cost depends on your specific needs and goals. Get in touch with our team to discuss your requirements and receive a tailored quote(and some experience-backed free recommendations).

Our growth journey as a experience design company has bagged a few reputed accolades as well.

2023

Top Web Design Company

2023

Top Web Design Company

2023

Most Reviewed Branding Company

2023

Best Website Design Agency

What our clients have to say about us

Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.

Danish Rahman

Marketing Officer, M42

We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.

Shruti Joshi

Senior Marketing Manager, Gartner

I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.

Derek O'Brien

Member of Parliament, Indian Govt.Ex Creative Head, Ogilvy

Impact Delivered

Solutions Delivered

for our clients & partners

0M+

People Impacted

through our solutions

Countries Catered

for our global clientele

Client Satisfaction

through verified reviews

What Makes Tenet the Best Rebranding Partner?

Rebranding is a critical business decision, and choosing the right agency makes all the difference. Below are the key reasons why businesses trust us for their rebranding needs.

Expert Team

Tenet has a team of 30+ experienced designers, strategists, and project managers dedicated to delivering high-quality rebranding solutions. Our experts ensure every project is handled with precision, creativity, and efficiency—delivering results on time without compromising on quality.

Experience With Global Brands

We have worked with industry leaders like Coca-Cola, Mercedes-Benz, Pizza Hut, G42 Healthcare, Mubadala Health, and many more. Our experience with small brands & global brands gives us deep insights into what impactful companies need, helping us create rebranding strategies that drive real impact.

Full-Service Agency

Rebranding is more than just a new logo. We provide end-to-end solutions, including brand audits, brand strategy, brand design, website development, mobile app development, and comprehensive growth marketing. Our holistic approach ensures your brand transformation is seamless and effective across all digital and physical touchpoints.

Custom Solutions

We don’t believe in template-based rebranding. Every project is tailored to you and your business needs, ensuring a unique brand identity that aligns with your vision, industry, and audience. From strategy to execution, every step is designed for your success.

Data-Driven Strategy

We don’t rely on guesswork. Our rebranding process is backed by market research, competitor analysis, and customer insights to ensure every decision is strategic. This data-driven approach helps create a brand identity that resonates with your audience and drives real growth. See another example of our rebranding work for an athleisure brand.

Seamless Transition

A rebranding process should be smooth and well-planned. We manage everything from concept to rollout, ensuring brand consistency across all platforms. Our structured approach minimizes disruption and helps your business transition seamlessly to its new identity.

Our Structured Approach to Rebranding

At Tenet, we follow a refined process that ensures every rebrand is impactful, seamless, and aligned with business goals. Below is an overview of the major steps we take to transform your brand.

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