With a success rate of 98% and more than 450+ solutions produced, some of the most commonly asked questions by our clients include:
How much does it cost to develop a custom mobile app?
Does the complexity of the apps impact the cost of mobile app development?
Should you hire an in-house team or an offshore team, and how does it impact the cost of mobile app development?
We understand that having an idea of the budget is crucial before you start.
Hence, in this guide, we will give a detailed breakdown of the cost of development based on our industry experience to put this question at rest.
How Much Does it Cost to Develop a Mobile Application?
What Factors Affect the Mobile App Development Costs (for iOS and Android)?
1. Mobile App Complexity
2. Features and Functionalities
3. Category of the App
4. Size and Location of Development Team
5. Design & Animation of the App
6. App Maintenance
7. Code Reuse
Mobile App Development Cost and Pricing Models
Project-Based (Fixed) Pricing: How Much Do One-Off Initiatives Cost?
Hourly Pricing: What Rates do Freelancers Charge for Mobile App Development
Value-Based Pricing: What Rates do App Development Agencies Charge
Mobile App Development Cost Calculator
Why Do Brands Choose Tenet for Designing and Developing Custom Mobile Applications?
Frequently Asked Questions
Q1. How long does it typically take to develop a mobile app?
Q2. How does the choice between native and hybrid app development affect costs?
Q3. Should I hire an in-house team or outsource app development?
Q4. What are the ongoing costs after app launch?
Q5. What phases are involved in app development?
How Much Does it Cost to Develop a Mobile Application?
The cost of developing a mobile application ranges between $10,000 to $500,000. The cost can vary based on various factors, such as the app's complexity, features and functionalities, and more.
Here are some of the factors that affect the cost of mobile applications:
App Complexity: The more features, the higher the cost.
Features & Functionalities: Features determine an app's capabilities and influence its design and structure
Category of the App: Each app type, like e-commerce, social media, or utility, has unique functionality needs that impact the architecture and design.
Development Team Size: Larger teams can accelerate development but need strong coordination, while smaller teams may progress slower but can be more flexible.
Location of Development Team: Proximity affects collaboration ease: onshore teams offer better alignment, whereas offshore teams may require adjustments for time zones and cultural differences.
Design & Animation: Custom design, animations, and interactivity make apps engaging but often involve extensive planning and expertise to execute.
App Maintenance: Maintenance involves regular updates, bug fixes, and new features to keep the app compatible, secure, and responsive to user needs.
What Factors Affect the Mobile App Development Costs (for iOS and Android)?
Let us have a look at the major factors that can impact the cost of mobile app development:
1. Mobile App Complexity
The complexity of a mobile app plays a significant role in determining its development cost, influencing everything from the required resources to the development timeline. Here is a brief overview of how complexity factors in:
Features and Functionality: More complex features, such as real-time chat geolocation, require more development time and expertise, increasing the cost.
Backend and Database: Apps that require complex backend architectures, like those that handle large databases and real-time data synchronization, such as forex trading apps, are more expensive to develop.
Platforms and Devices: Developing an app for both iOS and Android or optimizing for various devices (phones, tablets) increases complexity and, therefore, the cost. Each platform may require different adjustments.
Integration with Third-Party Services: Apps that integrate with multiple APIs or services, such as social media, payment systems, or customer relationship management (CRM) tools, add layers of complexity that raise development costs.
Security Requirements: Complex apps, especially those handling sensitive data (e.g., financial or healthcare apps), often require advanced security features, which can drive up costs due to the need for specialized security expertise.
Here is the breakup of the cost of the development of the app based on the level of complexity:
Complexity Level
Features
Timeline
Average Cost
Examples
Simple
MVP Functionality Basic UI
1 Platform
Login System
User Profile
Dashboard
Limited Administration
2 – 3 months
$50,000-$100,000
Calculators,
To-Do List (Google Keep or Any.do)
Medium
Sophisticated Features
Custom UI
1 Platform
User Engagement
App monetization
3 – 6 months
$100,000-$300,000
Weather Apps (Weather Channel or AccuWeather), News Apps (BBC News or CNN),
Complex
Use innovative technologies like AR/VR, AI, and ML
Bespoke UI
2 Platforms
6 – 9+ months
$300,000-$1,000,000+
Social Media Apps (WhatsApp, Instagram), Banking Apps(ICICI, Axis)
2. Features and Functionalities
Features and functionalities are central factors that impact mobile app development costs because they define the scope of the app’s complexity, required resources, and development time.
Each added feature raises the cost of app development. Therefore, for mobile app development projects, it’s best to focus on essential features in the first version to deliver a strong user experience at a lower cost.
Building a Minimum Viable Product (MVP) with core features is ideal, as it allows you to gather customer feedback while keeping expenses and time investment low.
Here’s a breakdown of how different types of features and functionalities can drive up the cost:
Basic Features
Feature
Description
Estimated Development Time
Cost Range
User Authentication
Social media login
Email-based login
Password recovery
Log out function
30–42 hours
$500 – $1,000
Profile Setup
Enter basic details
Upload profile picture
Select location
30–40 hours
$900 – $1,000
Chat Functionality
Display online/offline status
Typing indicator
File and media sharing
Message read/receipt status
170–180 hours
$3,000 – $5,000
Notification System
Push notifications
User reminders
25–32 hours
$1,000 – $1,200
Admin Dashboard
View user list
Block or remove users
Add new users
Modify user information
66–90 hours
$3,500 – $4,000
Advance Features
Feature
Description
Estimated Development Time
Cost Range
Payment Processing
View transaction history
Check account balance
Add debit/credit card
Integrate with additional payment methods (e.g., Paytm, PayPal)
60–78 hours
$2,500 – $3,500
Mapping and Location
Identify the user’s location
Set start and destination points
100–120 hours
$3,000 – $4,500
Calling Features
Audio calling
Contact list
Video calling
300–400 hours
$14,000 – $16,000
3. Category of the App
The category of a mobile app impacts its development cost because different types of apps require different features, technologies, and levels of complexity. Here’s how various app categories affect cost:
App Type
Key Features
Backend Complexity
Cost
Simple Utility Apps
Basic functions (calculator, notes, to-do lists)
Minimal
Low
Social Media Apps
Real-time messaging, media sharing, notifications, personalized feeds
User accounts, product listings, payments, order tracking, security
Complex (secure infrastructure)
High
Each app category demands unique functionalities, backend structures, and security measures, which impact the development timeline and required resources, thereby influencing the overall cost.
Here is a breakdown of the cost based on the type of category of the application:
Types of App
Cost of Development
Retail app
$50,000-$150,000
Learning app
$60,000 – $225,000
SaaS-based app
$60,000-$150,000
Gaming app
$60,000 – $250,000
Logistics app
$60,000-$250,000
Dating app
$50,000 – $350,000
Food delivery app
$40,000-$150,000
Ecommerce app
$60,000-$200,000
Travel app
$5,000-$50,000
Social media app
$60,000-$350,000
Entertainment app
$10,000-$80,000
Taxi app
$50,000-$400,000
Healthcare app
$50,000-$300,000
Video streaming app
$80,000-$300,000
Cryptocurrency app
$60,000-$200,000
Business app
$5,000-$150,000
4. Size and Location of Development Team
Having the right team by your side for mobile app development can be a game-changer. The right time can help you with resource optimization and the timely delivery of the app. While looking for a team, you must keep the following things in mind:
Size and Composition of the Team
The team should be the right size based on the requirement to ensure you can develop the app within the dedicated timeline.
Large teams can speed up development by allowing parallel work across different tasks. However, these teams also come with higher coordination costs, potential overhead, and increased communication complexity, which may raise the overall cost.
On the contrary, smaller teams can be more agile and work more efficiently in some cases, but they may take longer to complete the project, potentially increasing the timeline and cost.
Location
The location of the team can also impact the cost of mobile app development. Based on location, there can be four types of teams: Onshore, Offshore, Nearshore, and Hybrid. Here is a table showing the advantages and drawbacks is as follows:
Team Type
Description
Advantages
Drawbacks
Onshore (Local)
The team is located in the same country as the client.
Easier communication, similar time zones, cultural alignment
Higher labor costs may limit the talent pool
Offshore (Remote)
The team is based in a different country, often in regions with lower development costs (e.g., Asia).
Cost-effective access to diverse talent
Time zone differences, potential language barriers
Nearshore
The team is located in a neighboring or nearby country with minimal time zone differences.
Moderate cost savings, similar time zones
Slightly higher cost than offshore, potential language/cultural differences
Hybrid
Combination of onshore and offshore team members, often with management locally and developers abroad.
Balance of cost savings and local control
Complex management requires careful coordination
The cost of hiring a team can also vary across cities. The average rates of hiring a team across various popular cities are as follows:
Region
Major Cities
Cost of Hiring a Junior Developer
Cost of Hiring a Senior Developer
North America
USA, Canada
$60-$100
$70-$130
Latin America
Brazil, Mexico, Peru, Argentina, Panama
$25-$60
$35-$70
Central Europe
Switzerland, Germany, The UK, Sweden, the Netherlands, France, Norway
$35-$70
$40-$80
Africa
Egypt, Kenya, Nigeria, Morocco
$20-$35
$25-$40
Asia
China, India, Malaysia, Japan, Indonesia, Pakistan, Vietnam
$15-$40
$20-$55
Eastern Europe
Switzerland, Germany, The UK, Sweden, the Netherlands, France, Norway
$15-$40
$29-$45
5. Design & Animation of the App
The design and animation of an app have a significant impact on development costs because they influence both the complexity of the UI and UX. Here’s how these aspects affect the cost:
Personalized UI/UX Design: Custom designs based on a brand’s style require skilled designers and more time than pre-built components, especially for layouts, color schemes, icons, and fonts. Optimizing for multiple devices further increases cost.
Animations and Micro-Interactions: Animations like loading spinners and page transitions enhance user experience but are time-consuming to design and develop, requiring specialized skills and extensive testing across devices.
Interactive Elements: Features like swipe gestures and drag-and-drop boost engagement but add to development time and cost, as each element needs careful implementation and optimization.
High-Fidelity Prototyping and Testing: Detailed prototypes are essential for complex apps, allowing user testing and feedback but requiring more design time and resources.
3D Graphics and Complex Animations: Apps with 3D elements or complex animations demand skilled designers and longer development time. These often impact load times and require optimization, increasing overall cost.
Here is a table showing the breakdown of the cost associated with app designing:
App Process
Design Tasks
Average Development Time
Average Development Cost (Approx)
App Design & Research
Market research, competitor analysis, user research, user personas, user journey maps
10-20 hours
$1,500-$5,000
UX Design
Wireframing (low-fidelity and high-fidelity), prototyping, usability testing
Logo design, color palette, typography, brand guidelines
10-20 hours
$2,000-$8,000
Animations and Illustrations
Visualizing user and on-screen content, Direct manipulation, User action visualization
Based on the level of animations
$1200-$15,000
6. App Maintenance
App maintenance is essential to keep your app up to date to make sure it aligns with the current market trends, meets compliance, and is compatible with the latest iOS and Android versions. It can impact the cost of app development in the following ways:
Bug Fixes and Updates: Ongoing bug fixes and regular updates to improve performance or security are essential, and these require developer time, which adds to the long-term costs.
Operating System and Device Compatibility: As new OS versions and devices are released, apps need updates to stay compatible, requiring continued development and testing.
Feature Enhancements: As user needs changes, adding new features or improving existing ones requires additional time and resources, increasing maintenance costs.
Security: Continuous monitoring for security vulnerabilities and implementing patches to protect user data or prevent cyber threats adds to the cost.
Server Maintenance: If the app relies on backend infrastructure, maintaining servers and databases (ensuring uptime, handling scaling, backups, etc.) can be costly.
Performance Optimization: Optimizing an app’s performance (e.g., reducing load times or fixing inefficiencies) requires ongoing work, which adds to maintenance costs.
Here is a table showing the cost associated with app maintenance:
App Maintenance Type
App Maintenance Charges
Hosting Charges
$70 to $320 Per Month
Bug Fixing and Updates
$1000 to $2000
Functional Services
$4000 Per Year
API Integration
$5000 Per Year
IT Support
$10,000 Per Year
Analytics
Free & Paid Services
Payment Gateways
$149 Per Month
Technical Intervention
$35 to $50 Per Hour
7. Code Reuse
Did you know that by reusing the existing code, companies can reduce the cost of app development from 20% to 30% as compared to one build from scratch?
Code use is the only factor that can reduce the cost of app development rather than increasing it. Thus, the way code is written and used in an app can significantly impact the development cost in several ways. They are as follows:
Efficiency of Code: Clean and efficient code reduces development time and simplifies future updates, thus lowering long-term costs. Conversely, poorly optimized code can slow development, introduce bugs, and increase testing and maintenance needs.
Custom vs. Standard Code: Custom code is tailored to specific app requirements and can be costly initially but may be essential for unique features. In contrast, standard code can expedite development but may limit flexibility and incur higher future maintenance costs.
Third-Party Libraries and APIs: Utilizing pre-built libraries or APIs can accelerate development and reduce costs, as developers avoid starting from scratch. However, over-reliance on these solutions may lead to integration challenges and additional costs for updates.
Reusability: Modular and reusable code saves time and money by minimizing repetitive work, ultimately lowering future development costs.
Scalability: Scalable code is crucial for apps that need to grow over time; neglecting this can result in expensive redesigns and optimizations later.
Mobile App Development Cost and Pricing Models
Hiring a mobile app development team is easy, but budget can be an issue. Hence, optimizing the cost is essential. You can optimize the cost by understanding the best mobile app development pricing models in the market. Some of the most prominent ones are as follows:
Project-Based (Fixed) Pricing: How Much Do One-Off Initiatives Cost?
How it Works
In such a model, the development team charges a fixed fee for the entire development process. The flat fee is agreed upon based on the scope of work and deliverables.
Best for
This model works best for small businesses and freelancers engaged in mobile app development, provided there is little chance of change in the scope and budget.
Pros
Both vendor and client agree on a clear, upfront price, with transparent payment terms that make it easier to understand the pricing.
There is no need for hourly reporting, making it easy for those who do not prefer time tracking.
It is easier to do vendor comparisons as you can compare proposals from multiple vendors based on price, timeline, reputation, and more.
Cons
Fixed pricing lacks adaptability; once set, changing prices is difficult without potential negative impacts.
They can lead to disagreements over terms, scope, or quality standards, sometimes resulting in litigation. Clear communication, robust change management, and thorough contract reviews help reduce dispute risks.
Typical Cost
$10,000 to $100,000+
Hourly Pricing: What Rates do Freelancers Charge for Mobile App Development
How it Works
In an hourly pricing model, rates are set according to the scope of work. The client pays the freelancer or agency for each hour of service, with the total project cost determined by multiplying the hours worked by the hourly rate.
Best for
Hourly pricing suits businesses that value flexibility, frequently adjust project scopes and prefer an open-ended approach over fixed terms.
Pros
Ideal for projects with changing requirements, allowing for adjustments without renegotiating terms.
You only pay the developer for actual hours they worked, avoiding unnecessary costs for unused time.
Both clients and providers can monitor progress closely, often with time-tracking tools.
Cons
Tracking and verifying hours worked can lead to disagreements, especially if progress is hard to quantify.
Providers may take longer to complete tasks, as payment is based on time rather than results.
Typical Cost
$15 to $150 per hour
Value-Based Pricing: What Rates do App Development Agencies Charge
How it Works
In such a pricing model, businesses do not fix the price of goods or services based on historical data. The cost is based on the customers and the value the product provides.
Best for
It’s ideal for businesses aiming to expand their market presence and prioritize quality and technical expertise over cost.
Pros
Encourages the creation of high-quality products that offer greater value, benefiting both the company and customers.
This motivates companies to provide excellent customer service, as features alone cannot provide value. This enhances perceived value and satisfaction for customers.
By focusing on customer experience and needs, value-based pricing builds stronger customer loyalty compared to other pricing strategies.
Cons
Setting value-based prices demands thorough customer research on preferences, desired features, and willingness to pay. Businesses must assess perceived value to ensure the price reflects customer expectations, which increases time and effort.
It is difficult to identify the pricing as it involves balancing perceived value with customer expectations and competitor pricing. Testing in the market is also essential to confirm that the price attracts buyers.
Typical Cost
$25,000 – $150,000+
Mobile App Development Cost Calculator
You can determine the total cost of mobile app development by using the following formula:
Total Cost of Mobile App Development = Development Hours*Hourly Rate + Third-Party Integration Costs + Maintenance and Support Costs + Marketing Cost + Miscellaneous Costs
Why Do Brands Choose Tenet for Designing and Developing Custom Mobile Applications?
Tenet is an industry pioneer in mobile app development and design. With a 98% customer satisfaction rate, we have delivered more than 450+ solutions. Our solutions have impacted more than 20M+ people,
Our company provides end-to-end support from research to growth, ensuring that you achieve the desired growth through our solutions. When you collaborate with us, our team of experts is dedicated to delivering customer-centric solutions.
Want to hire us for your next mobile app development process? Let's talk!
Frequently Asked Questions
Q1. How long does it typically take to develop a mobile app?
The duration of developing a mobile app can vary from 1 month to 1 year based on the complexity of the application, its features and functionalities, and the development approach. A simple application can take around 1 to 3 months, a moderate app can take 3 to 6 months, and a complex app can take 6 months to 1 year.
It is also important to note that having the right app development company by your side can also make a difference.
We at Tenet have helped more than 450 projects and have served more than 300 clients with 98% customer satisfaction. Thus, you can entrust us with your needs, and we can ensure you get the best results.
Q2. How does the choice between native and hybrid app development affect costs?
The choice between native and hybrid app development can significantly impact the cost. Native apps use separate codebases for iOS and Android, which makes app development costlier and longer. On the other hand, hybrid apps use single codebases for multiple platforms, which shortens the development time and reduces the costs.
Q3. Should I hire an in-house team or outsource app development?
The choice between hiring an in-house team and outsourcing depends on various factors, such as budget, complexity, control you need on the process, level of confidentiality, and needs.
An In-house team provides greater control and is more suitable for a long-term project that requires recurrent updates and complex functionalities. On the other hand, outsourcing is more cost-effective and has a quicker turnaround time for smaller projects.
If you are looking to outsource your mobile app development, contact us. Tenet has years of expertise, has served clients from 15 countries across 15 industries, and has collaborated with 7 Fortune 1000 companies.
Q4. What are the ongoing costs after app launch?
The ongoing costs after the app launch include hosting, maintenance, security updates, and quality assistance. These ongoing costs ensure that the app runs smoothly and users have a good customer experience.
Q5. What phases are involved in app development?
The app development process goes through various stages. The phases are as follows:
Ideation or Discovery
Planning
Design and Development
Testing and Quality Assurance
Deployment and Maintenance
Finalization and Launch
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