15 Growing Web Design Trends of 2025

awards-bgBy Shantanu Pandey
Published on: 02 Mar 2025Updated on: 02 Mar 20250 minute read

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awards-bgBy Shantanu Pandey
Published on: 02 Mar 20250 minute read
Updated on: 02 Mar 2025

Share

awards-bg

We asked our web design experts to pick their favourite trends, and they delivered a list that’s bold, smart, and fun.

From clean looks to moving backgrounds, these trends make the web exciting and easy to love. Here’s what they chose— top web design trends of 2025 at a glance:

  • Minimalist Design - Keep it simple. Experts love how clean layouts boost user experience.
  • Full-Page Headers - Hit hard with big first impressions. These headers stick with you.
  • Interactive and Immersive Experience - Pull users in. Fun features engage their senses.
  • Sustainability and Eco-Friendly Design - Go green. Experts pick designs that help the Earth.
  • Parallax Scrolling - Add depth. Moving layers bring designs to life.
  • Micro-Interactions - Small touches matter. Tiny animations make a big splash.
  • The Evolution of Dark Mode - Switch to comfort. Dark screens feel easy on the eyes.
  • Inclusive Design for Accessibility - Welcome everyone. Experts love designs that work for all.
  • Skeuomorphism - Mimic real life. This style blends old vibes with new flair.
  • Massive Typography - Shout it out. Big, bold words grab attention fast.
  • Adoption of AI-Generated Designs - Speed things up. AI creates sharp, next-level looks.
  • Bento Grid - Box it up. Clean grids mix style and function.
  • White Space - Let it breathe. Open space makes designs pop.
  • Custom Illustrations - Show your story. Unique drawings reflect your brand.
  • Video Backgrounds - Feel the motion. Videos turn pages into emotions.

 

Let us explore the few trends expected to define this year— the designs that will not only shape your site design but also enhance your user experience, engagement, and conversion.

 

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1. Minimalist design - embrace simplicity, enhance user experience

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The white and blue theme in Valeria Monis Website is a classic example of minimalist design at its best 

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When to Use: You want a clean, uncluttered design that lets your content shine without distractions.

Minimalistic design is more of a psychological trick as it is associated with reduced cognitive load and improves perceived value. Here’s how: 

  • Our brain can process so much information at once. Minimalistic web designs focus on what’s important: product, message, and CTA, which is required to drive conversions. 
  • Simplicity is associated with luxury, that’s why, luxury and high-end brands have minimalist website designs. A sleek and uncluttered interface screams premium and sophistication, creating a sense of exclusivity.  

In 2025, you can expect to see a design that emphasizes simplicity with ample white space, clean lines, and a focus on core content. The strategy simplifies your web structure by removing unnecessary and inelegant design elements. 

 

84.6% of web designers consider crowded web designing not a good practice for internal websites. Thus the more precise your design, the better website performance you will get. The approach will improve your load time and direct the user; a attention to the essential elements of your site.

 

2. Full-Page headers - first impressions that last with full impact

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Headers in large font-size direct the user's attention, as indicated by Light Factory’s website.  

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When to Use: To create a striking first impression and draw users into your site with bold visuals or messaging

Full-page headers are back again and increasingly popular as we move along in the new year. These large hero sections dominate the entire screen and create a focused point of interaction between your brand and your customer, especially with less distraction. 

 

The web designers can implement different header variations, but a common set-up includes: clear CTA on the left-hand side and attractive visuals on the right-hand side. 

 

Eye tracking and behavioural studies found that text on the left towards the top of the page is read more as compared to text on the right or bottom side. 

The type of header will make sure that your most important message gets captured with every scroll. To make the most of this design, ensure that key actions are clearly accessible, and there is more content on the page to scroll to.

3. Interactive and immersive experience - engage your audience, immerse their senses

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Sarn Oliver’s website is the best example to understand how immersive experiences create curiosity in visitors’ minds, which encourages them to explore and drive engagement rates. 

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When to Use: To invite users to participate and feel truly involved in the experience actively.

Websites are no longer about static pages, they are becoming interactive and immense elements. For instance, The website for Sarn Oliver, an accomplished violinist and visual artist, creates an augmented reality-inspired web experience using Vev. It combines 3D and audio to take the users to visit the hollow of a violin, where a video clip of Sarn explains what’s inside the space. 

From scroll-trigger animation to hover effects, adding interactive to your site will make it more engaging. The trend is about bringing your site to life and providing your visitors with memorable experiences, reflecting your brand's personality. 

While immersive websites are all about connecting with visitors at a deeper level, here are some things to consider while using this design trend: 

  1. Keep the UI straightforward, and every action should be obvious to its functionality. 
  2. Build an immersive experience revolving around one story, keeping specific goals in mind. 
  3. Avoid a menu with multiple pages. These websites should preferably be obtained within a single page that naturally guides the visitors. It is okay to keep a longer scroll. 
  4. Interactive and immersive features shouldn’t be distractive or too overwhelming. 
  5. Give users a simple means of exploring the website and encourage them to explore more. 

4. Sustainability and eco-friendly design - eco-friendly websites, earth-conscious impact

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MightyBytes is a Certified B-Corp digital agency. It is given to businesses that prioritize ethics and sustainability in their operations. 

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  • When to Use: Create a website that reflects your commitment to the environment and sustainable practices, aligning your brand with eco-conscious values.

Sustainability has become more than a buzzword - it's now a mission for many businesses and consumers. In 2025, eco-friendly web design is gaining traction. It includes optimizing websites to be energy-efficient, reducing carbon footprints, and promoting sustainability through design elements, content and messaging, coding, and hosting options. 

 

Here are five principles integral to creating a sustainable website: 

  1. The website hosting services should utilize renewable energy, like HostPapa, A2 Hosting, and SiteGround. 
  2. Optimized web designs using minimized code, lightweight fonts, cache and CDNs, and optimized images. 
  3. Energy-efficient designs, like reduced unnecessary transitions, dark-mode and low-contrast themes, and light-weight animations. 
  4. Improved accessibility through minimalist designs because few elements mean limited resources are used
  5. User-friendly UX design helps in completing the tasks quickly, reducing the time spent on loading extra pages.  

As more and more people become environmentally conscious, brands will begin to embrace this web design to show their commitment to sustainability and stand out in the competitive market. 

5. Parallax Scrolling - depth in design, movement in motion

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Zero’s microsite Klimalosninger is based on parallax scrolling 

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  • When to Use: To create a sense of depth and movement, offering a visually captivating and engaging experience as users scroll through the content. 

Parallax Scrolling is revolutionizing web design this year. The trend creates a visually engaging experience for your customers by giving a three-dimensional effect, where background elements will move slower than foreground count. 

 

It transforms a simple static web page into dynamic narratives, improving user interaction and making content consumption more entertaining. The design will allow you to narrate more engaging stories to maintain their interest as they scroll down. The technique will add depth to your web pages by providing a more lively digital environment.

6. Micro-Interactions - small details, big impact

 

  • When to Use: To enhance user engagement with subtle animations, feedback, and actions that make the site feel more responsive and intuitive. 

Micro-interactions often benefit unnoticed actions that will make your website feel more responsive and alive. They can be as simple as a slight animation when a user clicks a button or a colour transition when they hover the cursor over a link. 

Micro-interactions can be user-initiated, and sometimes, they can be system-triggered, automatically appearing when the cursor moves through. A popular type of micro-interactions includes CTA buttons, horizontal scroll buttons, tap-and-hold elements, page transitions, and audio and visual feedback. 

 

Micro-interactions reduce confusion and help users determine how their actions affect the website. They work best when they are implemented and designed with an intention. This is where UX Research service plays an important role in finding pain points that micro-interactions can address. 

The micro-interactions should never take the visitor out of the user experience; rather, they should feel natural and intuitive, blending with the rest of the design. 

7. The evolution of dark mode - a shift to comfort

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The Saint Laurent Revolution Museum website is a masterpiece when it comes to implementing dark mode with creative art. 

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  • When to Use: To offer users a visually comfortable experience, reduce eye strain, and provide a modern, sleek look to your website or app.

Favored by one-third of American users, dark mode is a standard feature in web development. Dark mode, which switches the background to darker hues and text to light colours, is popular for its aesthetic appeal and practical benefits like rescuing eye strings, saving battery life, and more. 

However, it's more than just about aesthetics; it improves readability and increases your conversion rates by enhancing user comfort. Users can now switch between light and dark themes, and bands can utilize custom colour palettes to reflect their identity. 

8. Inclusive design for accessibility - accessibility without compromise

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Fujitsu’s Website has an integrated accessibility menu with a multitude of accessibility options from Userway that simplifies browsing in many different ways. 

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  • When to Use: To create websites or apps that are usable by everyone, regardless of their abilities. It ensures equal access and a seamless experience for all users. 

The rise of inclusive design in 2025 goes beyond simple accessibility. It's about creating a seamless experience for all your users, despite their abilities. It includes features like keyboard navigation, screen reader compatibility, a high-contrast colour scheme, and text resizing options. 

 

The best way to get started in building an inclusive design is by conducting user research. Start by identifying the needs of diverse users, including people with disabilities. Web Content Accessibility Guidelines (WCAG) suggests the best practices that can be followed to create accessible websites. 

 

Web accessibility has become a legal requirement in more regions. Therefore, be it healthcare, real estate, or Financial website design services, professionals are printing in creating websites that are usable by people of all abilities, including those with visual, auditory, motor, or cognitive impairments. Such design practices will help you reach your audience, ensure a better experience, and increase engagement. 

9. Skeuomorphism - a design that mimics reality, with a modern twist

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The burger, french fries, coke, and the dip in the Burger King Website look real, and that’s what skeuomorphism is all about - adding fine details to make pictures realistic. 

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  • When to Use: To create designs that mimic real-world objects and textures, adding familiarity and depth to digital interfaces. 

While flat design has been popular in recent years, skeuomorphism is making its way back in 2025. The design mimics real-world textures and physical objects, creating more tangible and relatable digital experiences. For instance, the french fries and the burger look exactly the same as served despite containing anything that’s real, like tomato slices or the patty. 

Skeuomorphs are useful for two reasons: 

  • to include familiarity in design 
  • to create a sense of nostalgia 

When you add depth and dimension to your design, skeuomorphism will make your interface feel more intuitive and grounded, blurring the line between the digital and physical worlds for your users. 

 

10. Massive typography - make a bold statement with every word

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The large font size on the “The Quake” website helps draw attention to the key message and emphasize its gravity. 

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When to Use: To create a visually striking, modern design that puts a strong emphasis on text and messaging, making your content more memorable.

Titles and headers are always larger than the rest of the copy on your site for a reason. They immediately grab the user’s attention before you introduce them to the rest of the content. The same concept applies when you use the massive typography trend in your website’s landing pages.

It ensures that your user is not missing out on any important pieces of content like key statements or CTA actions. Moreover, using this design trend in your chosen font and style will showcase your brand's personality while making your content clearly visible. 

11. Adoption of AI-generated designs - fast, efficient, and next-level

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AI-generated visuals are eye-catching, dynamic designs and they are mainly used to capture user attention. 

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When to Use: to accelerate design processes, enhance creativity, and deliver personalized, scalable design solutions that push the boundaries of what's possible.

Artificial Intelligence is everywhere, and it's not going to fade away anytime soon. The current trend in web design shows a significant rise in the use of AI tools like Framer and WXI. 

 

36% of web designers now use AI tools in their workflow. These tools will streamline your design process by automating layout creation and content generation. Additionally, it will also guide you in democratizing web design so that it is more accessible to businesses of all sizes. Despite the risk of homogenization in web design, AI recycles and reiterates existing templates; it will add a unique touch to your site. 

For instance, as the leading Healthcare website development company, we use AI chatbots in our web design services to make your site smarter. They will induce natural conversion, answer quickly quickly, and effectively, ensuring that every visitor feels understood and make their browning experience effortless.

 

12. Bento grid - design in boxes, function in style

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Iconwerk Landing Page showcases the features of their product using the Bento Grid framework - easy-to-understand, clutter-free, and sleek 

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  • When to Use: To display a lot of information in a clean, modular layout that’s both functional and aesthetically pleasing

If you are a fan of Japanese cuisine, then you must have been familiar with the bento box. Apart from a handy lunch container, it's also the inspiration for a web design trend - the bento grid. A bento box contains several square and rectangular compartments used for holding and separating different parts of the meal. 

 

Similarly, the website structure of the bento grid follows the modular style of organizing content into similarly shaped blocks. The simple structure will give your site a clear visual hierarchy with a professional, polished look. 

 

The simplicity will make your site highly scalable and responsive, allowing users to view your site across multiple devices. Moreover, the bento grid’s consistent style will establish and reinforce your branding and personality, making you more recognizable to your audience. 

13. White space - let your design breathe

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Florian Schulz Productions’ Website maximizes the use of white space, improving readability. 

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  • When to Use: For websites and apps that need to balance information and design or to create a premium, minimalist look.

With so many technological additions in the web design industry, you will find so much to implant in your website. However, the recent rise of white space will give your web content space to breathe. 

The term White space, or negative space, is the empty space around the content and elements on your website. Categorized into two types: Macro and Micro, it helps in balancing the page’s design, organizing the content and elements, and improving the visual experience. 

Properly managing the white space will enhance text readability, making it easier for your visitors to consume content and reduce clutter. Moreover, generous use of white space in web design like Apple will cover your sense of luxury and elegance to your audience. 

14. Custom illustrations - unique illustrations that reflect your brand and your story 

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Mama Joyce’s Peppa Sauce website is filled with custom illustrations, making it interesting to browse and delivering a fun user experience. 

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  • When to use: Suitable for brand websites, product pages, or marketing campaigns that want to showcase a unique identity.

Custom illustrations are all set to become inevitable in web design in the coming year. They are expected to become a fundamental element of the design process. 

 

Unlike generic stock images, custom illustrations will offer your brand a unique way to differentiate yourself and convey your story more effectively. 

15. Video backgrounds - turn motion into emotion

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Scania’s website starts with a high-quality video of its operations, conveying its brand message efficiently - sustainable logistics operations. 
  • When to use: It is suitable for landing pages, promotional sites, or brands focused on storytelling through visuals.

Completing the flat design trend is now making a move towards videos and animations as a background for web pages. The net result of the trend is causing the web browsing experience to feel more interactive, dynamic, and immersive. 

The father intent and easier loading time, the tend will push the envelope of possibilities in web design. While video backgrounds are visually compelling, they should be implemented with precision. 

 

Optimize your video field using modern compression techniques to ensure they don't comprise the page-laid speeds. Also, create short, looping clips that demonstrate your brand’s functionality and value proposition. 

Why did top global brands choose Tenet for web design and development services?

At Tenet, with versatile experience in building high-performing websites and eCommerce solutions, we help our clients make their digital presence stand out. 

Our professional team enables our clients to stay ahead in the design game by taking advantage of innovative technologies, tools, and trends. 

 

Here’s why top brands choose our web design and development agency

 

  • Top-Rated and Reviews: With 98% client satisfaction rates, having a happy client is our highest form of achievement. We are proud to deliver such outstanding projects to our clients that they have always kept us on the top of the rating chart.
  • Awards and recognition: Winning multiple awards has constantly pushed us to keep polishing our skills and being achievers.
  • System and process-oriented: We strongly believe in setting up proper systems and processes in place so you never have to be in a question mark.
  • Highly experienced and skilled team: A team of skilled experts and a proper hierarchy is our plus point. We know what we can deliver and will never over/ under-commit.

 

 

👉 Connect with our experts today, and we will help make your website visions come true. 

 

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Frequently Asked Questions (FAQs)

1. What is the next big trend in web designing?

The next big trend in web designing will focus on personalization, inclusivity, and sustainability. Brands are looking to create dynamic, tailored experiences with data-driven insights while nesting accessibility through high-contrast text and adaptable layouts. 

The new trend will increase the use of Artificial intelligence and machine learning to create websites that are more intelligent and responsive.

2. Web development freelancers or designers— which one to hire?

The best choice between web development freelancers and designers depends on the primary focus of your project and your budget for website design. If you need a visually appealing website with a strong emphasis on aesthetics and user experience, make sure to hire a professional web designer. 

3. How much does it cost to hire a web designer?

The cost to hire a web designer varies depending on the complexity of the project, the designer’s experience, and the features required. However, it will generally range between $600 and $1200. 

 

 

 

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Shantanu Pandey

Shantanu Pandey is a UI/UX design, branding, and growth marketing expert. As the Founder & CEO of Tenet, he helps global brands create amazing digital experiences.

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