App development cost in UK: How much does it cost in 2025?

awards-bgBy Shantanu Pandey
Published on: 22 Jan 2025Updated on: 22 Jan 20250 minute read

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awards-bgBy Shantanu Pandey
Published on: 22 Jan 20250 minute read
Updated on: 22 Jan 2025

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Over the last 7 years, we have helped more than 300 clients developing functional mobile and desktop applications.

But the one question we foten get asked before almost every project was about the pricing and cost.

So, we created this guide answering how much does it cost to develop a mobile or desktop app in the UK along with key factors affecting the overall cost.

Are you planning to develop an app but worried about the app development cost in the UK? Well, you are not alone, as the majority of our clients also ask the same query: "How much does app development cost in the UK?"

At Tenet, we have 7+ years of experience and have helped more than 300+ clients develop powerful apps that have impacted the lives of more than 20 million people.

Our experience of assisting clients from more than 15 industries has helped us understand the most common involved with app development in the UK.

This guide will provide a clear breakdown of the app development cost in the UK so that you can make an informed decision.

 

How much does app development cost in the UK?

The app development cost in the UK falls between £15,700 to £198,180. The cost of developing a basic app in the UK is around £23,783 – £47,560, with advance application costing between £158,550 – £198,180+. The cost of app development in the UK depends on various factors. 

 

They are as follows:

 

  • App Complexity: The number of features required.

 

  • Platform Selection: Developing for iOS, Android, or both impacts cost.

 

  • Design Requirements: Custom UI/UX designs are costlier than standard templates.

 

  • Development Team: Costs vary for freelancers, small teams, or large agencies.

 

  • Developer Location: Rates differ based on onshore or offshore developers.

 

  • Backend Infrastructure: Includes servers, databases, and cloud integration.

 

  • Third-Party Services: Integration of APIs, payment gateways, or other tools.

 

  • Testing and QA: Time spent on ensuring a bug-free and optimized app.

 

  • Maintenance and Updates: Costs for ongoing support and new features.

 

  • Timeframe: Expedited development can increase costs.

 

Since you now get an overview of the average app development cost, learn more about our app development services in the United Kingdom (UK):

How much does it cost to put an app on the app store in the UK?

When publishing an app on the App Store and Google Play Store, developers need to create an account and pay a one-time registration fee for Google Play and a yearly fee for the App Store. It is as follows:

 

Cost Item

App Store

Google Play Store

Developer Account

£79 per year

£20 one-time fee

Publishing Time

24 hours to Review and post-approval the app will be published

2-3 Days, Up to 7 days

 

What Affects Mobile app Development Cost?

Several factors can impact mobile app development costs in the UK. They are as follows: 

1. App Complexity

The cost of mobile app development cost ranges between  £15,700 to £198,180+ based on the complexity of the app. The complexity of a mobile app significantly impacts its development cost in the UK due to the varying levels of effort, expertise, and resources required. 

 

A simple app with basic functionality offers limited features, straightforward design, and minimal backend requirements. These apps are quicker to develop and are relatively affordable. However, as complexity increases, so do the costs.  

 

On the other hand, medium and highly complex apps often require more features like user profiles, real-time updates, and payment gateways. These apps demand advanced coding, rigorous testing, and development teams, including UX/UI designers, backend developers, and quality assurance specialists. 

 

Additionally, complexity influences maintenance costs. Advanced apps often need regular updates, bug fixes, and scalability enhancements, which add to long-term expenses. Geographical factors also play a role, as hiring skilled developers in the UK typically costs more than outsourcing to other regions.  

 

Here is a table that showcases the breakdown of the mobile app development cost based on its complexity: 

 

App Type

Key Features 

Cost Range 

Duration

Ideal For

Basic Apps

- Simple UI

- Basic Navigation

- Limited Functionality

- Standard Security Measures

- Basic Database Integration

- Essential Push Notifications

- Single Platform

£23,783 – £47,560

2 to 4 months

Ideal for startups or projects with limited budgets; focuses on essential features and quick launch.

Moderate Apps

- Enhanced UI

- Improved Navigation

- Expanded Functionality

- Enhanced Security

- API Integration

- Basic Offline Functionality

- Cross-Platform Compatibility

- Social Media Integration

£47,560 – £95,130

4 to 6 months

Balances cost and functionality; suited for businesses requiring additional features and enhanced user experiences.

Complex Apps

- Highly Polished UI/UX

- Advanced Navigation

- Rich Functionality

- Robust Security

- Seamless Third-party Integrations

- Advanced Offline Capabilities

- Real-time Updates

- Advanced Analytics

- Multi-language Support

- Cross-Device Compatibility

£95,130 – £158,550  

6 to 9 months

Designed for larger businesses or enterprises requiring extensive features, customization, and integrations for a superior user experience.

Advanced Apps

- AI and ML Integration

- Complex Data Visualization

- Advanced Security

- AR/VR Features

- Advanced Offline Access

- Predictive Analytics

- Blockchain Integration

- IoT Connectivity

- Multi-platform Seamless Experience

£158,550 – £198,180+

9+ months

Incorporates cutting-edge technologies, designed for innovation-driven projects or large organizations needing sophisticated capabilities

2. Type of App

Based on the type of app, the cost of app development can vary from £15,000 to £50,000. The type of mobile app is a critical factor influencing development costs in the UK, as it dictates the scope of functionality, design complexity, and technical infrastructure required. 

 

Different app categories serve distinct purposes and target audiences, leading to variations in features, backend requirements, and overall development effort. Hence, you need to understand these factors to ensure your expectations align with the financial and technicality of the project.

 

Here is a table that shows the cost of app development in the UK based on the type: 

 

Platform Type

Cost

Healthcare & Fitness Apps

£25,000 – £80,000

Real Estate Apps

£20,000 – £70,000

E-commerce & Marketplace Apps

£15,000 – £60,000

Logistics & Transportation Apps

£25,000 – £80,000

Entertainment & Media Apps

£20,000 – £70,000

Service Booking Apps

£20,000 – £70,000

Social Networking Apps

£30,000 – £90,000

Financial Management Apps

£15,000 – £50,000

Educational Apps

£15,000 – £50,000

Travel and Tourism Apps

£20,000 – £70,000

Food and Beverage Apps

£15,000 – £60,000

Event Management Apps

£20,000 – £70,000

3. App Platform

The cost of building an app development can fall between £10,000 - £100,000. An app platform is the operating system or environment on which a mobile application operates. The most popular mobile app platforms are Native, Cross-platform, Hybrid, and Progressive Web Apps.

 

These platforms serve as the cornerstone for app development, including tools, frameworks, and rules for building apps that integrate smoothly with their respective ecosystems.

 

App 

Platform

Explanation

Pros

Cons

Development Cost

Native 

Apps

Developed specifically for a single platform (iOS or Android) using platform-specific programming languages (Swift/Objective-C for iOS, Kotlin/Java for Android).

Best performance, full access to device features, optimal UX/UI

High development and maintenance costs, separate codebases for iOS and Android

£30,000 -  £100,000+

Cross-

Platform Apps

Built using frameworks like Flutter or React Native, allowing a single codebase to run on both iOS and Android platforms.

Faster development, shared codebase for both platforms, cost-efficient

May not fully utilize platform-specific features, performance can lag behind native apps

£40,000 -  £90,000

Hybrid 

Apps

Built using web technologies (HTML, CSS, JavaScript) and wrapped in a native container (e.g., Apache Cordova) to run on multiple platforms.

Cost-effective, faster to build, works on multiple platforms

Lower performance, limited device feature access, less responsive UX

£20,000 - 60,000

Progressive Web Apps (PWAs)

Web-based apps that function like native apps but are accessed through a browser and can be installed on a device without app store distribution.

Low development cost, fast to develop, works across all platforms

Limited access to device hardware, offline functionality limitations

£10,000 -  £30,000

 

4. Features and Functionality

The cost of adding features and functionality can vary from £10,000 to £100,000. Features and functionality are the specific capabilities and services that an app offers to its customers. 

 

Features are visible parts, such as push notifications or user authentication, whereas functionality refers to how these features operate behind the scenes, such as payment processing or geolocation tracking. They work together to establish the app's purpose, user experience, and complexity.

 

The complexity, amount, and customisation of features have a substantial impact on the cost of app development. Basic features like navigation and login are reasonably priced. However, advanced features such as AI-based suggestions or real-time tracking necessitate more resources, skill, and time, resulting in greater expenses. 

 

Here are some of the most common features and functionalities an app can have: 

 

Feature

Explanation

Complexity

User Registration/Login

Allows users to create accounts or log in to the app.

Low

Push Notifications

Sends updates and alerts to users even when the app is closed.

Low

Social Media Integration

Lets users share content and log in via social media accounts.

Low to Medium

Payment Gateway Integration

Enables secure transactions within the app for purchases.

Medium

Geolocation and Mapping

Allows users to find locations and get directions.

Medium to High

Real-time Chat or Messaging

Enables instant communication between users or with customer support.

High

In-app Purchases

Facilitates buying digital goods or services within the app.

Medium

User Profiles

Allows users to personalize and manage their accounts.

Low

Advanced Search Filters

Enables users to refine searches based on specific criteria.

Medium

Data Analytics and Reporting

Provides app usage insights, including user behavior and stats.

High

Machine Learning Integration

Uses data to offer personalized recommendations or predictions.

High

Augmented Reality (AR)

Enhances user experience by overlaying digital elements onto the real world.

Very High

Multi-language Support

Allows the app to support multiple languages for a global audience.

Medium

Video Streaming

It lets users watch live or recorded video content within the app.

High

IoT Integration

Connects the app to physical devices (e.g., smart home gadgets).

Very High

5. Design and Layout  

The cost of designing a mobile app in the UK is about £10,000 to £50,000.  Design and layout are the visual and interactive components of a mobile app that consumers interact with. 

 

This covers the user interface (UI), which consists of buttons, colours, and typography, as well as the user experience (UX), which is concerned with how users traverse the application. 

 

The app's style and layout establish the first impression and have a direct impact on user satisfaction, retention, and overall functionality. A well-designed program provides a smooth, intuitive experience, but a poor design can impede usage. Some of the factors that impact the cost of design and layout are as follows:

 

Factor

Explanation

Estimated Cost

Level of Designing 

More detailed and customized designs (e.g., animations, custom icons).

£3,000 to £40,000

Number of Screens and Features

More screens and additional features (e.g., user profiles, dashboards).

£400 to £2500 per screen

Platform-Specific Customization

Designing for iOS and Android separately to meet platform-specific guidelines.

£4,000 to £12,000 for both platforms

User Experience (UX) Focus

Focus on smooth interactions and intuitive navigation.

£6,000 to £20,000

Prototyping and Iteration

Prototyping designs for testing and making necessary adjustments.

£3,000 to £7,000

Animations and Interactive Features

Adding animations or custom interactive elements.

£5,000 to £15,000

Branding and Custom Visuals

Custom logos, icons, and branding elements.

£2,000 to £8,000

Responsive Design

Designing for multiple device types and screen sizes.

£5,000 to £12,000

6.  Server and Back-end Infrastructure Requirements

The cost of developing a server and back-end infrastructure varies between £10,000 to £100,000+. Server and back-end infrastructure are the components that handle the logic, data administration, and storage of a mobile app. The back-end consists of the server, database, and the software that runs on them, which provide the app's functions. 

 

The backend is critical for apps that require user authentication, real-time data synchronization, or access to massive databases (e.g., e-commerce, social media apps, on-demand services). Some of the factors that can impact its cost are as follows:

 

Factor

Explanation

Estimated Cost

Type of Server

The choice of server (shared, dedicated, or cloud) impacts costs. Shared servers are affordable but limited in scalability. Dedicated servers offer better performance at a higher price. Cloud servers (e.g., AWS, Google Cloud) offer flexibility and scalability, with costs based on data usage, storage, and server load.

Cloud: £50 to £2,000/month

Dedicated: £200 to £1,000/month

Database and Data Storage

The choice of database (SQL or NoSQL) and storage type (cloud or on-premises) affects both development and ongoing costs. SQL databases are cheaper and easier for simple apps, while NoSQL is better for large-scale or dynamic apps but requires more resources, increasing costs.

Simple: £500 to £3,000, Advanced: £10,000+

Security and Data Protection

Apps requiring encryption, secure logins, and compliance (e.g., GDPR) add to development costs.

£5,000 to £20,000 

Real-Time Features

Features like messaging or live tracking require advanced back-end technologies, increasing cost.

£3,000 to £15,000 

 

7. Third-Party Service and API Integration

The cost of adding third-party service and app integration inside an app can cost around  £500 to £5,000 per service. Third-party API integration is the process of linking an app to external services, platforms, or tools using their APIs.  Some of the most common third-party services and API integration are as follows:

 

Integration Type

Explanation

Cost 

Payment Gateway Integration

Integrating services like Stripe, PayPal, etc.

£2,000 to £10,000+ 

Social Media Login Integration

Facebook, Google, Twitter, etc. for authentication

£1,000 to £3,000

Real-Time Messaging Integration

Twilio, Firebase, Pusher for live chat or notifications

£3,000 to £15,000 

Mapping and Geolocation

Google Maps, Mapbox, location tracking services

£1,500 to £5,000

Cloud Storage Integration

AWS, Google Cloud, Dropbox for file storage

£1,500 to £6,000

Analytics Integration

Google Analytics, Mixpanel, Firebase Analytics

£500 to £3,000

Custom API Integration

Custom-built APIs for specific app features

£3,000 to £15,0

 

Pro Tip: Rather than creating these features from scratch, developers use APIs to access pre-built services and expedite the development process, saving time and resources.

8. Testing and Quality Assurance

The cost of testing and quality assurance for a mobile app development is between £15,000 and £50,000. Testing and Quality Assurance (QA) are crucial steps in mobile app development to ensure the app functions correctly, is user-friendly, and meets the specified requirements. 

 

QA and testing involve identifying and fixing bugs, ensuring compatibility across devices and operating systems, and verifying performance under various conditions. Some of the factors that impact the cost of testing and QA are as follows: 

 

  • Types of Testing: Functional testing, performance testing, security testing, and usability testing can all add to the overall cost. More advanced testing (such as automation and load performance) necessitates the use of extra tools and experience.

 

  • Device and OS Compatibility: Apps must be tested across several devices and operating systems. Testing on a variety of devices (smartphones, tablets, etc.) incurs significant costs.

 

  • Bug Fixing and Iterations: Identifying and correcting errors during the testing phase is time-consuming. The more bugs that need to be fixed, the higher the expense.

 

  • Quality Standards and Compliance: Apps that require high-security standards (e.g., banking apps) or must fulfill industry-specific compliance (e.g., healthcare apps under HIPAA or GDPR) frequently require additional testing, which raises expenses.

9. Maintenance and Ongoing Cost

The average maintenance and ongoing cost for a mobile app is between £7,500 and £10,000.  Maintenance and ongoing costs are the expenses incurred in keeping the app updated, secure, and functional after its initial launch. 

 

These expenditures are crucial to ensuring that the app is bug-free, fulfills user expectations, and adheres to the recent operating system changes. Some of the costs associated with maintenance and ongoing costs are as follows:

 

Maintenance Type

Description

Cost

Feature Updates

Adding new features or improving existing ones based on user feedback.

£3,000 to £10,000+ per year

OS and Device Compatibility

Updating the app to ensure compatibility with new iOS and Android versions and devices.

£2,000 to £8,000 per year

Security Updates

Ensuring the app complies with the latest security standards, patching vulnerabilities, and ensuring data protection.

£1,500 to £5,000 per year

Server Maintenance

Maintaining backend infrastructure, including cloud services, databases, and APIs.

£2,000 to £10,000 per year

Analytics and Performance Monitoring

Monitoring app performance and user behavior to identify issues and improve the app.

£1,500 to £4,000 per year

Content and Data Costs

Costs for acquiring, managing, or refreshing content and data for the app.

£2,000 to £8,000 per year

Customer Support Costs

Ongoing support for users (live chat, email support, or helpline).

£2,000 to £10,000 per year

App Development Cost Breakdown by Platform

When planning app development, it’s essential to understand how platform choice impacts the cost. Below is a breakdown of typical costs for various app types in the UK.

Android app Development Cost

The Android app development costs typically range between £10,000 and £150,000, depending on the app's complexity, functionality, and design. Apps that support numerous devices require more animations or have extensive third-party interfaces, which can increase costs. 

iOS app Development Cost

The cost of iOS app development typically ranges between £30,000 and £130,000, depending on the app's functionality and design. iOS apps are frequently less expensive than Android apps due to fewer device differences. Still, advanced features such as payment integration and better animations can raise the price.

Web app Development Cost

Web app development costs between £8,000 to £70,000, depending on the backend systems, third-party connections, and cross-browser compatibility. Web apps often require extensive testing across multiple browsers and devices, increasing the overall development cost.

Flutter app Development Cost

Flutter app development typically costs between £20,000 to £100,000. The framework's single codebase shortens development time and expenses. However, capabilities such as real-time data processing or platform-specific customizations can still raise the cost.

Blockchain app Development Cost

Blockchain app development is more expensive, with expenses ranging from £5,970 to £10,450 for a simple app and going above £25,000 for complex apps. The cost is determined by the type of blockchain (public or private), its interface with cryptocurrencies, smart contract capabilities, and ongoing maintenance. 

App Development Cost Breakdown by use Case

The cost of designing a mobile app varies greatly depending on its use case and capabilities. The following is a breakdown of cost ranges for popular app categories in the UK: 

Food Delivery app Development Cost

The cost of establishing a food delivery app varies from £10,000 to £50,000, depending on features such as real-time tracking, payment gateway integration, geolocation, and user profiles. Adding additional features like customer feedback, delivery management, or multi-restaurant support will raise both complexity and cost.

Grocery app Development Cost

Grocery app development typically costs between £23,780 to £198,180. Order tracking, delivery scheduling, payment gateway connection, and stock management all increase costs. If the program supports many vendors or complicated inventory systems, the cost will increase. 

Real Estate app Development Cost

The cost of real estate apps falls between £20,000 and £70,000 or more with features like property search, listing management, and geolocation. Adding options such as 3D property tours, advanced search filters, agent profiles, and secure payment methods raises the cost. 

Marketplace app Development Cost

Marketplace apps typically range in price from £10,000 to £200,000 or more. Key features such as user profiles, product listings, secure payment gateways, real-time notifications, and customer feedback systems increase development costs. If the program supports numerous categories or contains features such as escrow services, the cost will rise.

Ecommerce Mobile app Development Cost

Ecommerce app development typically costs between £5,000 to £100,000, depending on aspects such as product volume, payment gateway integration, inventory management, and consumer profiles. Advanced features such as push notifications, product recommendations, loyalty programs, and integrated analytics can increase the cost. 

AI-Based app Development Cost

AI-based app development expenses can range from £23,783 to £198,180+, depending on the level of AI involved. Machine learning models, natural language processing, and predictive analytics have a substantial impact on costs. 

App Design and Development Pricing Models in the UK

Some of the popular app design and development pricing models in the UK are as follows:

Project-Based (Fixed) Pricing: How Much do One-Off Initiatives Cost?

How it Works

 In a project-based pricing approach, the customer and developer agree on a fixed price for the project based on stated criteria, scope, features, and deliverables. This approach works best when the project scope is well-defined beforehand. The project should also not require any modifications throughout the development period. Both the duration and the cost are agreed upon in advance, making it a dependable method for firms with fixed budgets.

Best for

Businesses that require one-off initiatives with clear, well-defined requirements and timelines.

Pros

  • Predictable Cost: The price is determined upfront, which makes budgeting easy.

 

  • Clear Deliverables: The scope and milestones are stated at the outset, guaranteeing transparency.

 

  • No Surprises: Because the project cost is fixed, there will be no unexpected price hikes unless the scope changes drastically.

Cons

  • Limited Flexibility: Once the project scope has been established, changing revisions or adding additional features can be costly and time-consuming.

 

  • Scope Creep Risk: Any revisions or additions to the initial agreement may incur additional fees.

Typical Cost

£50,000 to £150,000

Hourly Pricing: What Rates do Web Designers Charge

How it Works

In the hourly pricing model, the developer charges the clients based on the amount of time spent working on app development. Clients are invoiced based on the agreed-upon hourly fee. The fee can vary depending on the developer's competence and location. This model is commonly used for projects whose scope is unknown or can change over time. The total cost is determined by multiplying the hours worked by the hourly rate.

Best for

Ideal for projects with variable needs or continuing adjustments when the entire scope is unknown at the outset.

Pros

  • Pay-as-you-go: Clients pay for the actual work completed, which may be less expensive for smaller or less specified projects.

 

  • Transparency: Clients can track the time spent on each activity, making it easy to understand how the budget is being spent.

 

  • No Fixed cost: There are no set costs; if the project scope changes or new features are introduced, clients merely pay for the additional time spent.

Cons

  • Uncertain Final Cost: Because the overall cost is determined by the amount of time spent, it might be difficult to estimate the ultimate price in advance.

 

  • Potential for Inefficiency: Developers can take longer to accomplish tasks, increasing expenses.

Typical Cost

 £50 and £150 per hour

Value-Based Pricing: What Rates do Web Designers Charge

How it Works

The value-based pricing model bases the cost of an app based on the perceived value it provides to the client. It does not consider the number of hours invested or the scope of work. Pricing is determined following a discussion of the client's business goals, expected outcomes, and the app's or website's impact on those goals. This can include more income, higher user engagement, or brand recognition. 

Best for

Ideal for high-impact projects with clear business targets and performance indicators.

Pros

  • Aligned Incentives: The fee reflects the business value provided. This ensures that both the client and the developer are committed to achieving meaningful outcomes.

 

  • Potentially Larger Profits: If the project greatly enhances the client's business, the developer may demand a higher fee depending on the perceived value.

 

  • Customisation: Pricing can be adapted to the client's individual needs and goals, resulting in a more personalised service.

Cons

  • Difficult to Quantify: Since the outcomes are not always predictable, assessing and agreeing on the exact value might be difficult at first.

 

  • Developer Risk: If the project fails to deliver the projected business goals, developers may be paid less than expected.

 

RELATED APP DEVELOPMENT RESOURCES:

 

Final Words (Freelancers vs In-House vs App Development Agency: Which one to Hire?) 

At Tenet, we help clients choose between freelancers and agencies based on their project needs.

Freelancers work best for focused tasks like UI design or single feature development. They're ideal for small projects and MVPs. But they struggle with large-scale projects or managing multiple features.

Development agencies like us bring complete teams of designers, developers, and project managers. We cost more than freelancers but deliver better coordination for complex projects.

Pick based on your needs: freelancers for small, focused work, or agencies for full-scale development.

Have doubts regarding your app development project? Book a free consultation call with our experts.

Why Choose Tenet for Your app Development Project?

Are you ready to launch your app and are looking for the right app development partner? Then, you are at the right place, as we at Tenet have been in the industry for the last 7 

 

Tenet is a world-renowned UI/UX design and growth marketing company. We have completed more than 450+ projects and worked with more than 300 clients, including 7 Fortune 1000 companies. 

 

Our company holds a spectacular record of 98% client satisfaction. Still not sure? You can check out reviews from some of our latest reviews below: 

 

tenet testimonials.png

 

Here is another video testimonialfrom our client:

 

 

Our company caters to more than 30 services that provide you with end-to-end solutions for mobile app development. This includes services such as Brand Research, UX Research, Brand Strategy, UI UX Design, Growth Marketing, Search Engine Optimization (SEO), and several more. 

 

Want to know more about our work? You can check out our portfolio to learn about the work we have done before and the type of clients we have worked with before. We are not the cheapest agency in the industry, but when you work with us, we ensure you get value for every penny you spend. 

 

So, if you wish to discuss your project and know how we can help you more, then book a consultation with us today. Let us bring your vision together! 

 

 

 

 

 

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