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UX Research Agency In India | UX Research Services

UX Research Agency In India | UX Research Services

Improve Customer Experience and Boost Retention

We’ve helped over 300 clients across India enhance their digital products through expert UX research. Our data-driven insights help businesses design user-friendly experiences. Whether you’re in tech, eCommerce, or healthcare, our research methods ensure your product connects with your users.

UX Research Influences Customer Retention and Satisfaction

Understanding what users want and need is key to keeping them happy and engaged. UX research helps identify pain points that could cause frustration or confusion in your product. By addressing these issues early, you make sure customers have a smoother, more enjoyable experience. When your users can easily navigate your product and find what they need, they’re more likely to stick around and continue using it. With a product that’s intuitive and responsive to user feedback, you build trust, loyalty, and long-term customer relationships.

Why is UX Research Important for the Design Process?

Being a trusted UX research agency, we can share that great design starts with understanding the user. Below are the major reasons why your business should invest in UX research and how you will get significant returns for every rupee spent.

01

Understand what the user needs

The Indian audience is diverse, making it tough to understand on a broad level. What works for one user group may not work for another. UX research helps you dive deep into user behavior and preferences, allowing you to identify exactly what your audience needs.

02

Get insights for smarter decisions

Our UX research provides actionable insights to inform every design decision, enhancing the user journey and helping you reach specific business objectives, such as improved retention and conversion rates.

03

Improve user satisfaction

One bad experience can make 32% of your customers leave, even your loyal customers. Our UX research helps identify potential friction points, ensuring every interaction is seamless, engaging, and supports user satisfaction.

04

Reduce the risk and investment cost

Save time and resources by leveraging comprehensive UX research from our professionals. Our insights not only enhance user experience but also lead to higher conversion rates and lower design revision costs.

05

Make the design process more efficient

Tailored UX research streamlines the design process by providing a clear foundation and actionable insights. This clarity allows your design team to focus on executing an optimized, user-centric experience efficiently.

06

Be the alpha competitor

Gain a competitive edge in your niche with our professional UX research. By reducing bounce rates and enhancing the user experience, we help you create a website/app that keeps users engaged, ultimately boosting your revenue.

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Types of UX Research Methods We Follow

At Tenet, we have a proven framework and a range of UX research methods. Below are some of the major UX research services we provide to help guide your design process and achieve exceptional results.

01

User Interviews

We don’t operate without setting up the foundation of our UX research. Our team conducts user interviews that help us to gather insights and work based on those to get you results that can strengthen your digital presence.

02

Usability Testing

We also integrate the technicalities of usability testing into the UX research process. Our team observes the way users interact with the product to spot the gaps and identify the issues.

03

Surveys and Questionnaires

A great way to understand the user sentiment is to deploy a well-thought survey or questionnaire that can help our team dive deep into the quantitative and qualitative data set for tailored results.

04

Competitive Analysis

Healthy competition makes you better. With the same sentiment, we evaluate your competitors’ products and digital footprint to understand the market trends and what's working for them. Based on the insights, we create a tailored plan for your UX to be even better.

05

User Personas

Understanding the emotional elements like the audience's needs, behaviors, and goals of your potential users can give us an actionable framework for our research. Our UX research enables us to design experiences that resonate with your users.

06

Heatmaps

One of the most underrated methods that we use at Tenet for UX research is heatmaps. It helps us visualize user interactions such as clicks, scrolls, and hovers. How does it help? We then create detailed reports to optimize layouts and enhance navigation flow for a better experience.

Custom UX Research Services For Your Industry & Business Type

At our UX research agency, we focus on delivering custom UX research tailored to what truly matters for your business. We understand that each industry has unique challenges, and what works for one may not work for another. That’s why our research addresses the specific needs of your business, ensuring that we focus on what’s most relevant to you.


Below are some of the major industries we work with in India, providing insights that drive impactful, user-centered design:


  • E-commerce
  • Healthcare
  • Dating
  • Gaming
  • Finance
  • SaaS
  • Education
  • Entertainment
  • Travel & Hospitality
  • On-Demand
  • Food & Restaurant
  • Real Estate


We are always open to new industry challenges and ready to help you tackle them with customized UX research. Connect with us for a free consultation, and let's discuss your project.


How much does UX Research Services In India Cost?

We don’t settle for mediocrity, ensuring that your business achieves the exceptional user experiences it needs to thrive. Choose professional UX research services that are detailed, professional and cost-effective.


The cost of UX research services in India ranges from ₹10,000 to ₹40,00,000, depending on factors like project scope, research methods, and the size of the user base.


Here's a breakdown of the key elements that influence user research and UX pricing:


  • Customization and Expertise
  • Deliverables and Reporting
  • Industry-Specific Requirements
  • Size of the User Base
  • Research Methods Employed
  • Duration of the Project


Our growth journey as a experience design company has bagged a few reputed accolades as well.

What our clients have to say about us

Comma
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Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.

Danish Rahman

Marketing Officer, M42

Comma
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We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.

Shruti Joshi

Senior Marketing Manager, Gartner

Comma
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I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.

Derek O'Brien

Member of Parliament, Indian Govt.Ex Creative Head, Ogilvy

Impact Delivered

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Client Satisfaction

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Why Choose Tenet For UX Research Services?

We’ve been trusted by over 7 Fortune 1000 companies because of our proven results. With 350+ projects completed, our team of dedicated problem solvers delivers exceptional, research-backed outcomes that improve user experience and drive growth.

01

Professional Team

Our team of 30+ professionals know all the ins and outs of handling unique UX research requirements. From understanding your requirements to helping you implement the design, our team is highly collaborative at different touchpoints.

02

Local Presence

With clients spanning across India and 20+ industries, our UX research solutions are crafted with a global perspective. Our team leverages specialized tools and platforms to create experiences that resonate with users.

03

Complete Transparency

At Tenet, we prioritize transparency in everything we do. Our project managers will keep you updated with the progress at every turn, and will ask for your inputs and guidance wherever required. Our approach is the reason we have a 98% satisfaction rate and over 60 five-star reviews from our global clientele.

04

Years of Experience

With over 350+ projects completed and partnerships with 7+ Fortune 1000 companies, we love solving complex challenges. Our expert team focuses on every detail of your UX research project to deliver the insights you need for success.

05

UX Research Deliverables

We provide clear, actionable deliverables that help you make informed design decisions. From user personas and journey maps to usability reports, our research results are tailored to drive your product's success.

06

We Develop As Well

We don’t just stop at research; we also help you turn insights into reality. Our design and development teams work together to implement the findings, ensuring that every product we create is user-friendly and impactfu

Why Choose Tenet For UX Research Services?

Being a leading UX research agency in India we believe in creating a foolproof system that works seamlessly with no bottlenecks. Our experts have developed an agile and well-defined operational framework that has delivered results for hundreds of our esteemed clients. Have a look at our process:

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Featured Clients

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Digital Transformation, Website Development, & Digital Experience Management for G42 Healthcare, a leading healthcare giant in the UAE.

Product Development & Strategy for Strongr, a leading fitness startup in India.

Brand Strategy, Identity, and Website Transformation for IROS, a leading healthcare giant in the UAE.

Brand Strategy, Identity, Website Design, and GTM Enablement for ASDAV.

Product Development & Digital Transformation for AcePlus, India's leading soft skill education platform for young learners.

Product Development, Ecommerce Enablement and Digital Transformation for Angles, Kuwait's leading lifestyle store.

India Branch Details

+91 83181 36998

A-43, A Block, Sector-63, Noida

Office timings - Mon-Fri : 09:30 AM - 06:00 PM

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