Conversion Rate Optimization Services In India
Increase sales, leads, & revenue with our data-driven CRO services
Our data-driven CRO approach is designed to improve conversions with the same amount of investment and traffic for Indian businesses aiming to improve their bottom line metrics. We transform your sales funnel with powerful strategies for targeted client acquisition, enhancing your user’s experience for maximum engagement. Turn your website into a conversion machine and get up to 5x ROI, trusted by 300+ Indian clients.
CRO is not just about conversion rates
CRO is generally mistaken to be a service that only helps brands improve their conversion rates. But, in reality, CRO offers a lot more. Beyond just improving conversion rates, it also enhances lifetime value, customer experience, brand affinity, brand loyalty, revenue metrics, decision-making, and more. Optimising and adjusting these factors ensures your Indian business has long-term relationships with your audience in India, opening the paths for sustainable growth.
Key elements of our conversion rate optimization framework
We have a team of experts who will incorporate CRO into your conversion funnel by pursuing the following framework:
01
Data Analysis
We begin our process by performing data analysis. Imagine opening the door to an endless world of insights, where every user interaction, click, and session leaves behind valuable information. We analyse this data to uncover the hidden patterns, identifying where and why users may drop off before converting.
02
User Research
The next step is conducting user research. Imagine us sitting down with your audience, asking them the right questions, listening to their needs, and understanding what motivates them. Through surveys, interviews, and usability tests, we uncover what truly matters to your users, gaining insights that help us create a better, more intuitive experience.
03
Creating Hypothesis
Based on the research and data collected, we create a hypothesis to recognize what changes will yield the highest impact. Will a redesigned call-to-action boost engagement? Could simplifying the checkout process reduce cart abandonment? Each hypothesis is built on unique insights and extensive past experience, setting the stage for experimentation.
04
A/B Testing
A/B testing is a strategic method of comparing two versions of your sales funnel to see which one performs better based on key metrics. By analysing user interactions with different UX designs, layouts, and content, we pinpoint what effectively boosts engagement and conversions. This evidence-based strategy empowers us to optimise your platform confidently, without relying on hunches.
05
Strategy for Optimising
Leveraging insights from A/B testing, we craft a powerful optimization strategy that unites data, research, and testing outcomes. With a well-defined plan, we focus on enhancing key aspects such as user experience, design, content, and overall functionality. This approach minimises friction, enriches the user journey, and drives higher conversions.
06
Implementation
We leverage data, user insights, and A/B testing results to craft and implement effective CRO strategies within your conversion funnel. This data-driven approach ensures every improvement is intentional and propels you toward your conversion goals.
07
Performance Monitoring
After implementing the changes, we carefully monitor their performance by analysing your website's key metrics. Tracking the impact on bounce rates, session durations, conversion rates, and user engagement, we ensure the results align with your business objectives.
08
Iterative Process
Optimization is a continuous journey, not a one-time event. With the iterative nature of CRO, we constantly refine your strategy using advanced techniques like A/B testing, heatmaps, and user behaviour analytics. With shifting user behaviour, we persistently test, learn, and adapt. This ongoing cycle ensures your funnel consistently achieves optimal performance and conversion rates.
Our Ratings
What does our CRO services in India include?
We begin by establishing a robust data analytics foundation using tools like Google Analytics 4 (GA4) and benchmarking your current performance against industry standards. Next, we analyse user behaviour through heatmaps, session recordings, and surveys to implement tailored strategies aligned with your business goals to maximise conversion rates. Below are some of the services we provide under our CRO approach:
01
GA4 Audits and Advanced Analytics Implementation
We conduct thorough audits of your Google Analytics 4 setup to ensure accurate data tracking and insightful reporting. Our team implements advanced analytics configurations, including event tracking and custom dimensions, to capture meaningful user interactions across all platforms.
02
User Behavior Research and Analysis
Utilising tools like heatmaps, session recordings, user surveys, and usability testing, we gain deep insights into how users interact with your digital properties. This research identifies friction points, user motivations, and opportunities to enhance the user experience holistically.
03
Conversion Funnel Optimization
We analyse each stage of your conversion funnels across various channels—websites, mobile apps, email campaigns, and social media—to identify drop-off points and barriers to conversion. By optimising these funnels, we streamline the user journey to increase conversions at every touchpoint.
04
A/B Testing and Experimentation
Our team devises data-driven hypotheses and executes A/B tests, multivariate tests, and split URL tests to determine the most effective strategies for improving conversion rates. We use statistical analysis to validate test results, ensuring reliable insights for decision-making.
05
Personalization and Targeted Messaging
We implement personalization tactics using segmentation and behavioural data to deliver tailored content and offers. By aligning messaging with user preferences and behaviours, we enhance engagement and drive higher conversion rates across all customer segments.
06
Continuous Monitoring and Iterative Optimization
We provide ongoing analysis and optimization by continuously monitoring key performance metrics. Our iterative approach allows us to make data-driven adjustments promptly, ensuring sustained improvement in conversion rates over time and adapting to changing user behaviours and market trends.
Industries where we deliver CRO services
With over 400 successful projects within India, we've empowered businesses to achieve significant revenue growth. While our CRO services benefit a diverse range of industries, we excel in sectors where optimising conversions makes the greatest impact:
- E-commerce and Retail
- Finance and Banking
- Healthcare and Wellness
- Education and E-Learning
- Technology and SaaS
- Travel and Hospitality
- Media and Entertainment
- Non-profit Organizations
- Real Estate
By focusing on increasing conversion rates, we help businesses transform visitors into loyal customers, driving sustained growth and success. Whether it's improving online sales in retail or enhancing signup percentages for nonprofits, we deliver results that truly matter.
How much does a typical CRO service cost in India?
A comprehensive CRO audit— in India providing an in-depth analysis of your website's performance—typically ranges from INR 1,60,000 to INR 4,20,000. Full implementation services, including advanced analytics integration and A/B testing, start at INR 4,20,000.
At Tenet, we know that investing in CRO services can significantly boost your bottom line. The cost varies based on your needs and objectives.
Ongoing CRO services on a retainer basis range from INR 2,50,000 to INR 16,80,000 per month. These rates depend on factors like your website's size, complexity, project scope, and goals. We're committed to delivering tailored, cost-effective CRO solutions for your business in India that drive significant results and maximise your ROI.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
What our clients have to say about us
Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.
Danish Rahman
Marketing Officer, M42
We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.
Shruti Joshi
Senior Marketing Manager, Gartner
I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.
Derek O'Brien
Member of Parliament, Indian Govt.Ex Creative Head, Ogilvy
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Why work with Tenet for your CRO program
We have driven incremental revenue for India businesses through our exceptional CRO services. Our expertise enables us to navigate complex conversion challenges, effectively addressing the obstacles that prevent your leads from becoming loyal customers across various industries.
What does our CRO process look like?
Our CRO process is a structured, data-driven journey that transforms user insights into actionable optimization strategies, driving higher conversions and better customer experiences at every touchpoint.
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Engage with Our Leading CRO Specialists
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Get in touchFeatured Clients
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Explore other works
Digital Transformation, Website Development, & Digital Experience Management for G42 Healthcare, a leading healthcare giant in the UAE.
Product Development & Strategy for Strongr, a leading fitness startup in India.
Brand Strategy, Identity, and Website Transformation for IROS, a leading healthcare giant in the UAE.
Brand Strategy, Identity, Website Design, and GTM Enablement for ASDAV.
Product Development & Digital Transformation for AcePlus, India's leading soft skill education platform for young learners.
Product Development, Ecommerce Enablement and Digital Transformation for Angles, Kuwait's leading lifestyle store.
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