Conversion Rate Optimization Services

Conversion Rate Optimization Services In India

Increase sales, leads, & revenue with our data-driven CRO services

Tenet is a trusted CRO agency in India with an expert team. We analyze user behavior, identify friction points, and optimize key touchpoints to increase conversions. Our data-driven approach helps turn more visitors into customers, ensuring better ROI for your business.

CRO is not just about conversion rates

CRO is generally mistaken to be a service that only helps brands improve their conversion rates. But, in reality, CRO offers a lot more. Beyond just improving conversion rates, it also enhances lifetime value, customer experience, brand affinity, brand loyalty, revenue metrics, decision-making, and more. Optimising and adjusting these factors ensures your Indian business has long-term relationships with your audience in India, opening the paths for sustainable growth.

Key elements of our conversion rate optimization framework

Based on our experience helping Indian businesses improve conversions, we have designed a structured CRO framework. Here are the key elements that shape our approach:

Data Analysis

We begin our process by performing data analysis. Imagine opening the door to an endless world of insights, where every user interaction, click, and session leaves behind valuable information. We analyse this data to uncover the hidden patterns, identifying where and why users may drop off before converting.

User Research

The next step is conducting user research. Imagine us sitting down with your audience, asking them the right questions, listening to their needs, and understanding what motivates them. Through surveys, interviews, and usability tests, we uncover what truly matters to your users, gaining insights that help us create a better, more intuitive experience.

Creating Hypothesis

Based on the research and data collected, we create a hypothesis to recognize what changes will yield the highest impact. Will a redesigned call-to-action boost engagement? Could simplifying the checkout process reduce cart abandonment? Each hypothesis is built on unique insights and extensive past experience, setting the stage for experimentation.

A/B Testing

A/B testing is a strategic method of comparing two versions of your sales funnel to see which one performs better based on key metrics. By analysing user interactions with different UX designs, layouts, and content, we pinpoint what effectively boosts engagement and conversions. This evidence-based strategy empowers us to optimise your platform confidently, without relying on hunches.

Strategy for Optimising

Leveraging insights from A/B testing, we craft a powerful optimization strategy that unites data, research, and testing outcomes. With a well-defined plan, we focus on enhancing key aspects such as user experience, design, content, and overall functionality. This approach minimises friction, enriches the user journey, and drives higher conversions.

Implementation

We leverage data, user insights, and A/B testing results to craft and implement effective CRO strategies within your conversion funnel. This data-driven approach ensures every improvement is intentional and propels you toward your conversion goals.

Performance Monitoring

After implementing the changes, we carefully monitor their performance by analysing your website's key metrics. Tracking the impact on bounce rates, session durations, conversion rates, and user engagement, we ensure the results align with your business objectives.

Iterative Process

Optimization is a continuous journey, not a one-time event. With the iterative nature of CRO, we constantly refine your strategy using advanced techniques like A/B testing, heatmaps, and user behaviour analytics. With shifting user behaviour, we persistently test, learn, and adapt. This ongoing cycle ensures your funnel consistently achieves optimal performance and conversion rates.

Our Ratings

What does our CRO services in India include?

As a leading Conversion Rate Optimization agency in India, we offer various services to help businesses improve conversions. Here’s what we provide:

GA4 Audits and Advanced Analytics Implementation

We conduct thorough audits of your Google Analytics 4 setup to ensure accurate data tracking and insightful reporting. Our team implements advanced analytics configurations, including event tracking and custom dimensions, to capture meaningful user interactions across all platforms.

User Behavior Research and Analysis

Utilising tools like heatmaps, session recordings, user surveys, and usability testing, we gain deep insights into how users interact with your digital properties. This research identifies friction points, user motivations, and opportunities to enhance the user experience holistically.

Conversion Funnel Optimization

We analyse each stage of your conversion funnels across various channels—websites, mobile apps, email campaigns, and social media—to identify drop-off points and barriers to conversion. By optimising these funnels, we streamline the user journey to increase conversions at every touchpoint.

A/B Testing and Experimentation

Our team devises data-driven hypotheses and executes A/B tests, multivariate tests, and split URL tests to determine the most effective strategies for improving conversion rates. We use statistical analysis to validate test results, ensuring reliable insights for decision-making.

Landing Page Optimization

We analyze and improve landing pages to boost conversions. This includes refining layouts, headlines, CTAs, and content for better engagement. Our goal is to make pages clear, persuasive, and user-friendly, ensuring visitors take the desired action.

Continuous Monitoring and Iterative Optimization

We provide ongoing analysis and optimization by continuously monitoring key performance metrics. Our iterative approach allows us to make data-driven adjustments promptly, ensuring sustained improvement in conversion rates over time and adapting to changing user behaviours and market trends.

Industries where we deliver CRO services in India

With over 400 successful projects within India, we've empowered businesses to achieve significant revenue growth. While our CRO services benefit a diverse range of industries, we excel in sectors where optimising conversions makes the greatest impact:

E-commerce and Retail
Finance and Banking
Healthcare and Wellness
Education and E-Learning
Technology and SaaS
Travel and Hospitality
Media and Entertainment
Non-profit Organizations
Real Estate

By focusing on increasing conversion rates, we help businesses transform visitors into loyal customers, driving sustained growth and success. Whether it's improving online sales in retail or enhancing signup percentages for nonprofits, we deliver results that truly matter.

How much does it cost to hire a CRO agency in India?

Hiring a CRO agency in India costs between ₹2,50,000 to ₹15,00,000 per month for ongoing optimization needs. If you need a one-time CRO audit, pricing starts at ₹1,50,000.

Factors Affecting the Cost:

Website/Mobile App Size & Complexity – Larger or more complex websites/mobile apps need deeper analysis and testing.
Testing Scope – A/B testing, multivariate testing, and personalization increase costs.
Tools & Software – Premium CRO tools for heatmaps, user recordings, and analytics impact pricing.
Industry & Competition – Competitive industries often require advanced strategies and frequent optimizations.
Customization & Resources – Custom development, design changes, and content updates add to the cost.
Engagement Model – One-time audits cost less, while continuous CRO efforts require ongoing investment.

Each business has unique CRO needs. We analyze your funnel, audience, and goals to create a custom proposal tailored to your requirements.

Our growth journey as a experience design company has bagged a few reputed accolades as well.

What our clients have to say about us

Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.

Danish Rahman

Marketing Officer, M42

We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.

Shruti Joshi

Senior Marketing Manager, Gartner

I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.

Derek O'Brien

Member of Parliament, Indian Govt.Ex Creative Head, Ogilvy

Impact Delivered

Solutions Delivered

for our clients & partners

0M+

People Impacted

through our solutions

Countries Catered

for our global clientele

Client Satisfaction

through verified reviews

Why Choose Our Conversion Rate Optimization Services?

Our services have helped businesses generate over ₹1.5 billion in revenue. Here are the key reasons why Indian brands trust us for their conversion rate optimization needs:

Proven Expertise

With over 400 successful projects for more than 300 clients, we've honed a data-driven approach to CRO. Our deep understanding of market dynamics and customer behaviour across industries like e-commerce, SaaS, finance, and healthcare allows us to significantly boost conversion rates and ROI.

User-Centric Approach

By placing your customers' needs at the forefront, we conduct in-depth user research to identify pain points in the user journey. Leveraging behavioural analytics, we optimise the customer experience to enhance engagement and drive higher conversion rates, ensuring our solutions resonate with your target audience in India or across the globe.

Collaborative Process

We believe collaboration is key to success. Working closely with you, we align our CRO strategies with your specific business objectives. Our transparent communication and partnership approach have impacted over 20 million users across 15 countries, building the trust and teamwork businesses expect from their B2B partners.

Innovative Solutions

Staying ahead of industry trends, we leverage the latest technologies and CRO methodologies. Our experience with leading Fortune 500 companies across multiple sectors enables us to apply cutting-edge techniques—such as AI-driven personalization and A/B testing—to effectively boost your conversion rates.

Commitment to Excellence

We don't just meet expectations; we exceed them. By aligning our goals with yours, we deliver tailored CRO strategies that address your unique challenges. Each solution is crafted to provide real value, ensuring measurable growth and enhancing your competitive edge.

Reliable Partnership

Our 45% client retention rate and over 60 five-star reviews from Fortune companies reflect our reliability and trustworthiness. We understand that strong partnerships are built on credibility, and we're committed to earning your trust through consistent results and an unwavering commitment to your success.

What does our CRO process look like?

Our CRO process is a structured, data-driven journey that transforms user insights into actionable optimization strategies, driving higher conversions and better customer experiences at every touchpoint.

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