Tenet is a leading Conversion Rate Optimization (CRO) agency in Dubai. We take a data-driven approach to optimize your websites, mobile apps, SaaS platforms, and other digital products. Let’s transform your digital presence into a high-performing revenue engine.
Many businesses in Dubai see CRO as just increasing conversions. But it's more than that. At Tenet, we optimize your website, landing pages, sales funnel, and more for over 10 key metrics. This includes bounce rate, average session duration, cart abandonment, customer lifetime value, lead quality, and engagement rate. Our CRO experts go beyond surface-level changes. Our goal is to turn visitors into long-term customers, not just one-time buyers.
We have a team of experts who will incorporate CRO into your conversion funnel by pursuing the following framework:
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We begin our process by performing data analysis. Imagine opening the door to an endless world of insights, where every user interaction, click, and session leaves behind valuable information. We analyse this data to uncover the hidden patterns, identifying where and why users may drop off before converting.
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The next step is conducting user research. Imagine us sitting down with your audience, asking them the right questions, listening to their needs, and understanding what motivates them. Through surveys, interviews, and usability tests, we uncover what truly matters to your users, gaining insights that help us create a better, more intuitive experience.
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Based on the research and data collected, we create a hypothesis to recognize what changes will yield the highest impact. Will a redesigned call-to-action boost engagement? Could simplifying the checkout process reduce cart abandonment? Each hypothesis is built on unique insights and extensive past experience, setting the stage for experimentation.
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A/B testing is a strategic method of comparing two versions of your sales funnel to see which one performs better based on key metrics. By analysing user interactions with different UX designs, layouts, and content, we pinpoint what effectively boosts engagement and conversions. This evidence-based strategy empowers us to optimise your platform confidently, without relying on hunches.
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Leveraging insights from A/B testing, we craft a powerful optimization strategy that unites data, research, and testing outcomes. With a well-defined plan, we focus on enhancing key aspects such as user experience, design, content, and overall functionality. This approach minimises friction, enriches the user journey, and drives higher conversions.
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We leverage data, user insights, and A/B testing results to craft and implement effective CRO strategies within your conversion funnel. This data-driven approach ensures every improvement is intentional and propels you toward your conversion goals.
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After implementing the changes, we carefully monitor their performance by analysing your website's key metrics. Tracking the impact on bounce rates, session durations, conversion rates, and user engagement, we ensure the results align with your business objectives.
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Optimization is a continuous journey, not a one-time event. With the iterative nature of CRO, we constantly refine your strategy using advanced techniques like A/B testing, heatmaps, and user behaviour analytics. With shifting user behaviour, we persistently test, learn, and adapt. This ongoing cycle ensures your funnel consistently achieves optimal performance and conversion rates.
Our Ratings
We begin by establishing a robust data analytics foundation using tools like Google Analytics 4 (GA4) and benchmarking your current performance against industry standards. Next, we analyse user behaviour through heatmaps, session recordings, and surveys to implement tailored strategies aligned with your business goals to maximise conversion rates. Below are some of the services we provide under our CRO approach:
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We conduct thorough audits of your Google Analytics 4 setup to ensure accurate data tracking and insightful reporting. Our team implements advanced analytics configurations, including event tracking and custom dimensions, to capture meaningful user interactions across all platforms.
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Utilising tools like heatmaps, session recordings, user surveys, and usability testing, we gain deep insights into how users interact with your digital properties. This research identifies friction points, user motivations, and opportunities to enhance the user experience holistically.
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We analyse each stage of your conversion funnels across various channels—websites, mobile apps, email campaigns, and social media—to identify drop-off points and barriers to conversion. By optimising these funnels, we streamline the user journey to increase conversions at every touchpoint.
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Our team devises data-driven hypotheses and executes A/B tests, multivariate tests, and split URL tests to determine the most effective strategies for improving conversion rates. We use statistical analysis to validate test results, ensuring reliable insights for decision-making.
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We implement personalization tactics using segmentation and behavioural data to deliver tailored content and offers. By aligning messaging with user preferences and behaviours, we enhance engagement and drive higher conversion rates across all customer segments.
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We provide ongoing analysis and optimization by continuously monitoring key performance metrics. Our iterative approach allows us to make data-driven adjustments promptly, ensuring sustained improvement in conversion rates over time and adapting to changing user behaviours and market trends.
We have experience working with clients across 15+ industries, helping them optimize their digital products for better conversions. Our CRO strategies are tailored to industry-specific challenges, ensuring maximum impact.
Here are some of the key industries we serve:
Our CRO experts are ready to analyze your website, app, or sales funnel to identify and fix conversion barriers. Fill in the form to get started, and let Tenet help you achieve higher conversions with data-driven optimization.
A comprehensive CRO audit— in Dubai, UAE providing an in-depth analysis of your website's performance—typically ranges from AED 7,000 to AED 18,000. Full implementation services, including advanced analytics integration and A/B testing, start at AED 18,000 .
At Tenet, we know that investing in CRO services can significantly boost your bottom line. The cost varies based on your needs and objectives.
Ongoing CRO services on a retainer basis range from AED 11,000 to AED 73,000 per month. These rates depend on factors like your website's size, complexity, project scope, and goals. We're committed to delivering tailored, cost-effective CRO solutions for your business in Dubai, UAE that drive significant results and maximise your ROI.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
What our clients have to say about us
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At Tenet, we have helped startups, SMEs, and large enterprises in Dubai improve their conversion rates and overall digital performance. Our clients include Emirati Genome, Mubadala Group, IROS, and more. Below are the key reasons why leading brands in Dubai choose us.
As a leading CRO agency, we follow a structured and data-driven approach to maximize your conversions. Our process is designed to identify roadblocks, enhance user experience, and improve key performance metrics. Below is how we do it:
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