Custom Branding and Web Design for ASDAV | Tenet

Industry

Education

Services Provided

Brand Strategy

Verbal Identity

Visual Identity

UI/UX

Web Design

INTRODUCTION

Asian School of Design & Applied Vastu (ASDAV) is mordern transformative school that offers foundational & upskilling educational programmes for design, engineering, architecture, and construction related fields.

We started with exploring the vision of the founders. With an extensive background in design & AEC industries, the founders wanted to create an experience which results in experiential learning. Through our guided discovery sessions and workshops, we collected their value propositions, USPs, offers, outcomes, vision, and motivation behind creating this school.

BACKGROUND

We started with exploring the vision of the founders. With an extensive background in design & AEC industries, the founders wanted to create an experience which results in experiential learning. Through our guided discovery sessions and workshops, we collected their value propositions, USPs, offers, outcomes, vision, and motivation behind creating this school.

We then started the journey of finalizing a name, creating a brand, and designing a website for this new gen school, ASDAV.

CHALLENGE

The team wanted to establish themselves as an school that imparts real learning ,without language barriers among other things. And, India has a LOT of languages.

We were tasked with defining brand values that resonate across the nation and it’s people. We also starting explore what primary regions we can include in our versatile brand identity that resonates with local people in their preferred language.

BRAND VALUES

Harmony

Infusing design with nature to create peaceful, holistic, & well-balanced environments.

Innovation

Melding timeless knowledge with contemporary practices and requiremetns, for groundbreaking design solutions.

Integrity

Upholding the highest ethical standards in all our educational and design practices.

Sustanability

Committing to eco-friendly designs that contribute to a healthier planet and society, for a better tomorrow.

Community

Cultivating a collaborative network where students, faculty, and professionals can share knowledge and grow together.

Empowerment

Equipping students with the tools and insights to become influential designers who positively impact the world.

We conducted multiple guided workshops and interview exercises to discover what matters to the founders and students.

Learners wanted hands-on learning courses which went beyond textbook knowledge, and they wanted to be industry ready. They also wanted to learn multiple skills to have a dynamic skillset that enables them to create tangible impact in real world projects.

APPROACH & RESEARCH

After multiple naming exercise we finalized on the name which the founders liked. We explored multiple colour combinations and stylescapes to finalize a colour scheme which reflects the brand’s true elements and it’s values. We then began the exercise to define the brand’s identity across multiple languages and define the information architecture for the website which would serve as a guiding pillar for the UX and UI designers.

At Tenet, we do not create static brand guidelines. Static documents are almost as bad as having no brand guidelines. We create brand strategy & identity guideline documents that are as alive as the brand itself. We started created brand elements that can be scaled as the brand grows. We started to create brochures, presentation, and social media templates, to ensure the brand collaterals are never out of sync with the brand fundamentals. We also started creating communication strategy guidelines so that the brand not only looks, but always sounds as intended too.

These efforts ensured that the end result will be pragmatic and shall guide a team of designers, marketers, and educators to remain true to the core principles of the brand at all times, leading to a cohesive brand perception and better recall.

STRATEGY SOLUTION

A Cohesive Value System & Communication Strategy That Cements The Core

A well defined and meaningful brand DNA ensures that not only external, but internal teams are always aligned with the why and the how behind the business. Most businesses faces challenges with clear internal & external alignment which impacts talent attraction, retention, future plans, brand perception amongst target audience(s) and brand recall. A well articulated brand strategy solves for all those challenges.

Among other things, we crafted a gripping narrative that covers why ASDAV exists, what is aims to solve, how it aims to do that, and why only them. The outcome? Founders and marketing teams at ASDAV had renewed confidence and clarity for the brand, future plans, and action plans to achieve their desired outcomes.

DESIGN SOLUTION

New Brand Identity That Makes An Impact

Keeping the brand values & personality at the core — the new identity conveyed the essence of this design school.

Our brand identity deliverables included end-to-end usage guidelines including co-branding guidelines, logo usage & variation guidelines, colour gamut guidelines, typography & it’s implementation guidelines, layout and grid guidelines, social media graphic guidelines, and much more.

Website Design & Development

Ensuring Learning is Engaging & Fun!

After competitive benchmarking and discovery workshops, we created an information architecture which served as the based for the UX & UI Design teams. The website serves as a portal that educated the visitor on the possibilities that their future packs. Information discovery & e-commerce enablement was a core success outcome for the website, and that’s what we delivered.

The website was delightfully accepted by the clients, and also by the focus group we testing it with for feedback. ASDAV is now ready to revamp AEC & Design education to create a better future for all.

CONCLUSION

A Brand That Delights, and Works.

The deliveries were happily accepted by the client team and their investors. The absolute clarity of brand’s DNA, things like ‘where’s the brand headed’, ‘why do we exist’, ‘what is the actual impact we create for our audience’, how will we achieve what we want’, ‘what makes us different’, ‘how do we sound’, ‘what feelings do we invoke’, and many more core brand strategy elements — helped the brand owners to be confident in the brand’s future. The visual identity was widely accepted by students and peers in design and AEC community, making this another milestone in Tenet’s mission of delivering unmatched value for brands who want to create a better tomorrow.

Impact Delivered

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Solutions Delivered

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People Impacted

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