You spend big on ads, SEO, and social media, but leads drop off before they turn into clients. At Tenet, we fix that. As a Real Estate CRO agency, we’ve helped 300+ real estate brands turn website traffic into qualified sales-ready leads with smart UX, data-backed optimization, and performance-focused design.
At Tenet, we work to fix the cracks in your real estate funnels by ensuring enquiries lead to qualified action. Here’s what you get from our Real Estate CRO:
01
We audit your property listings and buyer journey to understand what’s missing. Then we restructure the content, prioritizing high-intent features like square meters of estate, property titles, floor plans, CTAs for viewing requests, and guide users toward clear next steps.
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Multi-step enquiry forms often discourage buyers. We use data from scroll tracking and exit points to simplify the process, remove unnecessary fields, and personalise each stage based on user behaviour.
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Oversimplified and generic CTAs like “Submit” don’t seal the deal. At Tenet, we test location-based, stage-specific CTAs that match what genuine buyers are looking for, like “Get Floorplan,” “Compare Nearby Properties,” or “Request Inspection”.
04
We run real-world tests (on listings, forms, layouts, and CTAs) based on how buyers interact with your site. Every insight we use is backed by user data, not CRO theory, templates, or outdated “best practices.”
Our Ratings
Being a leading real estate CRO agency in London, we offer a full-funnel CRO built for how real estate actually sells. Here's how our CRO services change your slow cycles, high stakes, and the lots of clicks that never convert:
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We audit every stage of the funnel, from listing pages and project landing pages to lead capture forms. We find out where, when, and why your funnel drop-offs occur. Why prospects don't complete the journey and when high-intent buyers fall through the cracks.
02
We observe how real users behave on your site using data from our stack, including heatmaps, scroll depth, and session replays. We find hesitation points, rage clicks, and attention blind spots. Then we redesign with real-world buyer patterns in mind.
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Most property forms are built for admins, not prospects. We simplify your lead form using conditional logic, autofill options, and mobile-friendly formats. This reduces abandonment and increases qualified submissions from real buyers, renters, or investors.
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At Tenet, we build funnel strategies for every property audience: first-home buyers, downsizers, investors, and tenants. From gated listings to nurture emails, each step is customized to your customer’s intent and their position in the property cycle.
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We test it all, from property hero sections to above-the-fold CTAs, and trust signals like agent profiles and price guides. Our A/B tests are fast, focused, and based on actual user journeys, not best-practice templates.
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Our research shows 60%+ of property searches happen on mobile. Our mobile UX service optimizes key paths for thumbs (not cursors). This reduces lag, improves search filters, and refines form steps to make it easier for buyers to act on the go.
No two real estate models have the same USPs or sell the same. At Tenet, we tailor CRO to various business models and buyer personas.
Wherever you sit in real estate, we shape your funnel to match how your buyers search, compare, and make a decision.
Real estate CROs with Tenet typically fall between £1,000 and £8,000 a month, depending on the project's ambition. Here's what shapes the price:
The real question isn’t how much it costs but how fast it pays off. Most of our real estate clients see better lead quality and sales velocity in just a few months.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
At Tenet, our growth marketing specialists deploy real estate-focused CRO tools like VWO for A/B tests, Hotjar for behaviour heatmaps, and HubSpot or ActiveCampaign for integrated CRM and conversion workflows
Hotjar
HubSpot
VWO
ActiveCampaign
Impact Delivered
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Solutions Delivered
for our clients & partners
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People Impacted
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Countries Catered
for our global clientele
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Client Satisfaction
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At Tenet, we’ve worked with real estate teams -developers, agents, portals, and platforms – to fix broken funnels and missed opportunities. We know the patterns. We’ve solved them before, and it's precisely why 95% of our clients come back to us.
At Tenet, CRO in real estate is all about process, tech stacks, data, and knowing what makes a lead take action. Here’s a 4-stage process that guides how we do it:
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Floor 24, The Shard, 32 London Bridge St, London SE1 9SG, United Kingdom
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