Customer Lifetime Value Calculator

Wondering how to use our churn rate calculator? No problem! Just follow the steps below:

• Enter the number of your total customers that you had in a specific month.

• Enter the number of customers you lost in that same month.

• Enter the average worth of all of your customers' accounts/purchases for that month.

Click “Solve” to calculate your churn rate!

Calculating churn rate with our calculator is easy! You can enter the information above in any order to discover your customer retention and attrition rate.

Churn rate, sometimes known as “churn,” or “customer attrition,” is the number of customers who stopped working with your company in a given period of time, and it’s expressed as a percent.

The equation for churn rate is simple.

Churn rate = (Customers you lost over a month) / (Customers you had at the beginning of the month)

When you multiply your results by 100, you’ll see the figure expressed in a percentage, which is your churn rate.

Ideally, you’d want to have a churn rate of 0%, demonstrating that you aren’t losing any customers. But in reality, this is very rare and extremely difficult to achieve. Sometimes, no matter what you do, customers will decide to stop doing business with you or purchasing your products.

In this case, a good churn rate is as close as possible to zero. It’s also a good idea to compare your churn rate with others in your industry to help determine how your business compares.

The benefits of using a churn rate calculator are seemingly endless. Here are a few of the best:

YOU DON’T HAVE TO WORRY ABOUT MISCALCULATIONS

If math isn’t your strong suit, or you’d rather not worry about doing multiple calculations with a calculator, using a churn rate calculator can clear up your issues.

Our churn rate calculator gives you results in seconds — and all we require from you are two numbers — the customers you lost over a month and the number of customers you had at the beginning of the month.

THE RESULTS PROVIDE A BUSINESS CHECKUP

Your churn rate can be extremely eye-opening when you calculate it for the first time. Typically, you’ll want to keep your churn rate around 2%.

If your churn rate is higher than you expected, it can encourage you to make better business decisions in order to retain clients.

WHEN YOU IMPROVE CHURN RATE, YOU IMPROVE REVENUE

When you use a churn rate calculator and realize that you need to make business improvements, you can see a dramatic increase in your revenue year over year.

A churn rate calculator can help you make sense of your growing or shrinking customer base and help encourage you to make improvements that could help your business grow financially.